JMPR Named Agency Of Record For Beverly Hills Motoring Accessories
Southern California Transportation and Lifestyle Specialists to Handle Re-Launch and 40th Anniversary of Historic Luxury Automotive Accessories Brand
WOODLAND HILLS, Calif., June 22, 2015 /PRNewswire/ -- JMPR Public Relations today announced that it has been named agency of record for Beverly Hills Motoring Accessories (BHMA), a leading supplier of the finest quality accessories for both new and classic high performance and quality cars and SUVs.
With BHMA once again back in the hands of the Cohen family after a brief hiatus, JMPR's media relations campaigns and strategic brand building counsel will be designed to restore the brand's once-illustrious fan base and generate a renewed interest in the company. JMPR's work will also help grow awareness of BHMA beyond the automotive aftermarket into the consumer and luxury lifestyle media, as the automotive accessories brand celebrates its 40th anniversary.
JMPR was selected due to the agency's 38 years of relevant experience in the automotive, aftermarket and lifestyle industries, as well as its key relationships within the automotive hobby. The company previously handled all media relations for BHMA from 1981 to 1998.
"JMPR was responsible for making Beverly Hills Motoring the industry leader in the high end accessory business since BHMA's inception in 1975. So for this new chapter of Beverly Hills Motoring Accessories, we decided to go back to build on our past success with the number one automotive PR firm," said Andy Cohen, President of Beverly Hills Motoring Accessories.
Started in 1975, BHMA sets the standard with its custom made car covers, floor mats and licensed merchandise, and offers the best in high performance exhaust systems, clothing, gifts and more.
"We are so excited to handle the PR for the 40th Anniversary of such a well-known auto enthusiast brand. The Cohen family has been an influential part of the automotive hobby since the early days of our agency and we couldn't be happier to have them at the helm of Beverly Hills Motoring once again," said Joe Molina, President of JMPR. "It feels great to be back!"
About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 36 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include McLaren Automotive, Infiniti, Airstream Trailers, The Los Angeles Auto Show, Meguiar's, Inc., Royal Purple, Bentley Motors, and Bugatti Automobiles among others. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts.
About Beverly Hills Motoring Accessories
Back in the hands of the Cohen family after a brief hiatus, Beverly Hills Motoring Accessories (BHMA) is once again a family business with the same vision and mission that started the company 40 years ago: to supply the highest quality, exclusive accessories for both new and classic high performance and quality cars and SUVs. Started in 1975, BHMA sets the standard with its custom made car covers, floor mats and licensed merchandise, and offers the best in high performance exhaust systems, clothing, gifts and more. Look for the many new products that will be added in the coming months. For additional information about BHMA, please visit www.beverlyhillsmotoring.com or call toll-free (818) 802-4700. Like us on Facebook and follow us on Instagram.
SOURCE JMPR Public Relations
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