WOODLAND HILLS, Calif., Jan. 7, 2016 /PRNewswire/ -- JMPR Public Relations today announced that it has been named agency of record for Los Angeles Modern Auctions (LAMA), a distinguished auction house founded by established curator Peter Loughrey in 1992 that specializes in selling modern art and design. LAMA auctions offer quality paintings, prints, furniture and decorative objects from prominent artists of the modernist movement including Andy Warhol, Pablo Picasso, Alexander Calder, Roy Lichtenstein and more.
JMPR will be handling media relations activities and offering strategic brand building counsel, as LAMA auctions off the historic George D. Sturges residence in Brentwood, California on February 21, 2016. Designed by famed architect Frank Lloyd Wright and the art collection found within the home owned by Hollywood luminaries and art patrons, Jack Larson and James Bridges – Proceeds of the auction will benefit the Bridges/Larson Foundation. JMPR is also assisting with the development and implementation of LAMA's expert voice among the art and lifestyle industries to further bring awareness to its knowledge of modernism and expertise of art curation.
LAMA's founder Peter Loughrey commented on the partnership, "Our goal is to spread awareness in the art and design community, both with new collectors entering the marketplace and those wishing to sell their lifelong collections. We're excited to have JMPR onboard to help make that happen."
JMPR was brought on as Los Angeles Modern Auction's agency of record in order to engender the sale of the esteemed Frank Lloyd Wright home as well as the various collections LAMA represents for its coming auction event. JMPR's agency president, Joseph Molina, has known LAMA's founder, Peter Loughrey, for over twenty years and their aggressive demeanors laced with their passion for art and design are a match made in culture history. JMPR also has a record of long-standing relationships with key media across business, financial, arts and lifestyle industries as well as its experience handling rare auction series successfully.
For more information on LAMA visit www.lamodern.com.
About JMPR Public Relations
JMPR Public Relations, Inc. is based in Los Angeles and is a leading transportation and consumer lifestyle public relations agency. Select current JMPR clients include, Bugatti Automobiles, Infiniti, Airstream Trailers, The Los Angeles Auto Show, Meguiar's, Inc. and Bentley Motors among others.
SOURCE JMPR Public Relations