Jo Ben-Atar Joins GlassView as Executive Director of Sales

NEW YORK, Sept. 24, 2015 /PRNewswire/ -- GlassView today announced it has hired Jo Ben-Atar as Executive Director of Sales. Ben-Atar has over 20 years of media experience, over half of which has been in a managerial capacity. She will lead the social video distribution platform's sales team which spans the US, UK and France.

Ben-Atar most recently served as a Regional Sales Manager of CFO, where she marketed, sold and oversaw delivery of ad campaigns for Fortune 1000 companies and mid-size businesses. Prior to CFO, Ben-Atar was a Regional Sales Manager at fast-growing startup Manta, as well as International Accounts Director at IDG Global Solutions. She has also served as VP of Sales for the Chief Executive Group and Vice President of Sales at Kennedy Information.

"We are delighted that Jo Ben-Atar will lead our growing international sales team," says James G. Brooks Jr., Founder & CEO of GlassView. "Her distinguished career, particularly in B2B marketing, aligns well with our company's vision to innovate within the social video space and makes her the ideal executive to lead our team as GlassView continues to grow."

"Brands have an increased interest in reaching target audiences through social video," says Ben-Atar. "I look forward to leading GlassView's international sales team to help brands achieve their marketing goals."

Ben-Atar joins a powerful leadership team of industry influencers in a variety of key media sectors. GlassView's Board of Directors includes former Vogue.com Creative Director Candy Pratts Price; CBS Revenue & Operations Executive Director Dennis Colon; former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; former Conde Nast executive Stephanie Newhouse; Active International Chief Strategy Officer Jim Porcarelli, formerly of MediaCom; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.

About GlassView:

Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.1 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors feature executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.

SOURCE GlassView

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http://www.glassview.com