Joel Babbit , CEO and Co-founder of MOTHER NATURE NETWORK to Speak at Canadian American Business Council's 16th Annual Policy Forum and Business Achievement Awards Luncheon in Vancouver

VANCOUVER, British Columbia, Oct. 20 /PRNewswire/ -- With the goal of becoming the greenest city in the world by 2020, the City of Vancouver has embraced a major challenge, not unlike that pursued by MOTHER NATURE NETWORK (MNN.COM), the world's most visited for-profit environmental news and information website (as ranked by Alexa Information Services, October 2010).  Joel Babbit, CEO and Co-Founder of MNN, will discuss the growing importance of environmental issues to business and the "Responsibility Revolution" at the Canadian American Business Council's 16th Annual Policy Forum and Business Achievement Awards Luncheon in Vancouver on November 5th.

"The dynamics of purchase behavior and brand loyalty have shifted dramatically," says Babbit.  "Today we are seeing a 'Responsibility Revolution'; consumers are putting their money where their values are and the importance of a company's conduct and reputation are taking a new priority."

Launched in January 2009 by Babbit and Rolling Stones' keyboardist Chuck Leavell, Mother Nature Network (http://www.mnn.com) is a global leader in providing environmental and social responsibility news and information – with close to 2 million visitors, from over 225 different countries, each month.

While other sites present related information in technical and academic terms, MNN is designed for a mainstream audience. The majority of its content is original and covers a comprehensive scope of topics with engaging, easy-to-understand graphics, videos, interactive features, and articles.  Its unique sponsorship model has attracted corporate partners that include Dell, GE, Coca-Cola, Georgia-Pacific, AT&T, Siemens, CSX, American Express, Southern Company, AFLAC, MillerCoors, PGI, and Clorox.

"Vancouver has joined the 'Responsibility Revolution' that Joel speaks about, and is, in fact, as a city, leading the new green industry with clean energy, transportation and building projects," said Larry Berg, Event Host Committee Chair, and President and CEO, Vancouver Airport Authority. "I am proud to be a member of this community and to have the opportunity to host the gathering of business and policy leaders from the U.S. and Canada at the Canadian American Business Council's 16th Annual Policy Forum and Business Achievement Award Luncheon next month."

About the Canadian American Business Council (CABC)

The CABC is the premier voice of the Canadian American business community in Washington. Established in 1987, the Council is a non-profit, issues-oriented organization dedicated to elevating the private sector perspective on issues that affect our two nations.

The Council's activities include high-level briefings on issues of current concern, assistance with practical trade and policy challenges, and providing significant networking opportunities and informative seminars. Each year the Council also celebrates innovative cross-border partnerships through its prestigious Canadian American Award for Business Achievement.

SOURCE Canadian American Business Council