NEW YORK, Oct. 17, 2014 /PRNewswire/ -- McCann XBC today announced that Joel Rodriguez has joined as Executive Creative Director. Rodriguez will partner with Pete Jones, ECD, McCann XBC, to lead the business in the US as part of the global creative team led by Chairman and Chief Creative Officer, Joyce-King Thomas.
McCann XBC, formed in 2012, is an agency dedicated to MasterCard that works alongside additional McCann Worldgroup companies such as MRM//McCann and Interpublic agencies such as RGA and Octagon.
"We spent several months searching for someone who could help us take our work to the next level visually—as well as conceptually—and we are very happy to have found Joel," said Joyce King-Thomas, Chairman and Chief Creative Officer, McCann XBC.
Rodriguez has worked at many of the top creative shops in the United States, including TBWA\Chiat\Day NY, Goodby Silvertien, Fallon, BBDO, and has also collaborated with W+K Portland, CP+B Miami, and Grey NY. He has created high-profile work for such leading global brands as Fed Ex, Guinness, Sprint, Sony, Adidas, MTV and Chevy. He is the winner of Cannes Lions, One Show Pencils and EFFIES as well as many other awards.
Rob Reilly, Global Creative Chairman, McCann Worldgroup said, "Joyce has a great team in place at McCann XBC and the addition of Joel further deepens her bench of talent on the business in the US and globally. Joel has a great record of delivering great ideas across all types of brands and disciplines and we look forward to having him deliver the same for MasterCard."
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
SOURCE McCann Worldgroup