Joey Herrick, a Trailblazer in the World of Natural Pet Foods, Announces the Debut of Lucy Pet Formulas For Life™

THOUSAND OAKS, Calif., Feb. 13, 2017 /PRNewswire/ -- Many of the leading pet foods on the market today were developed using formulas that are over 20 years old. Some use common ingredients that when combined with pet owners' tendencies to overfeed, can lead to chronic disease, obesity and other conditions. A leading university professor, specializing in animal nutrition has spent the past 40 years studying the role of fiber and its health benefits for the digestive system.

"Until recently, the importance of the gut in overall health wasn't fully understood," says Joey Herrick founder and President of Lucy Pet Products. "The latest nutritional advancements now show that the digestive tract goes far beyond just processing the food your pet eats. Just like in humans, it is very important to create a healthy environment in the gut because it plays a key role in strengthening your pet's immunity to chronic diseases."

Dr. George C. Fahey, Professor Emeritus of Animal and Nutritional Sciences at the University of Illinois, conducted extensive research on gastrointestinal tract health and the role of macronutrients in digestive physiology and health of the gut. He discovered the optimal sources and concentrations of dietary fibers in pet food to include identification of the relationship between fiber fermentability, nutrient digestibility and the effectiveness of prebiotics in dogs and cats.

Dr. Fahey's compelling fiber research and findings are the basis of Lucy Pet's P.B.F. Prebiotic Balanced Fiber™ technology. These industry leading formulations for dogs and cats promote good gut health, which helps the body absorb nutrients more efficiently and plays a key role in natural immunity.

Herrick is no stranger to innovation in the pet food market. It has been almost 30 years since he pioneered the natural pet food industry with his trademark brand Natural Balance. He began researching today's pet food market and observed that everyone is making the same marketing claims among similar ingredients, which led him to start looking at animal health from a different point of view.

Herrick assembled a diverse team of pet food and nutrition experts with a combined 200 years of experience, including Rick Rockhill, Executive Vice President and partner at Lucy Pet. Rockhill has more than two decades experience in the pet industry that includes deep expertise of consumables, including super-premium natural dog and cat foods.

Herrick and Rockhill studied the nutritional research of Dr. George C. Fahey, one of the world's leading experts on companion animal digestive health.  Fahey discovered that having a variety of fibers with a precise blend can produce an optimal environment in the digestive tract that leads to an optimal balance of bacteria in the gut. They trademarked "Lucy Pet P.B.F. Prebiotic Balanced Fiber™ to firmly establish Lucy Pet's nutrition leadership in the pet industry.

"Good health begins in the gut and plays a key role in natural immunity. This technology goes far beyond other pet foods to help the gut play a key role in supporting the body's immunity to chronic disease for both dogs and cats leading to a healthier and happier life," Rockhill said.

Lucy Pet Formulas for Life™ with P.B.F. Prebiotic Balanced Fiber is created using high quality proteins, a unique blend of quinoa, pumpkin and chickpeas for an ideal balance of more beneficial bacteria in the gut. Herrick sources high quality ingredients like duck and wild-caught Alaskan salmon globally from trusted suppliers he knows, with absolutely no ingredients coming from China. Lucy Pet Formulas for Life™ are manufactured in the United States in facilities that exceed industry-wide standards, and every production run is checked for contaminants before distribution.

"Our foods are made with truth in labeling, honesty in formulations, the latest in scientific research and attention to detail," added Herrick. "I love all my animals and I would never want to be in a position where they weren't healthy because I was not feeding them the best food possible. And that is the driving force behind everything that we do here at Lucy Pet Products."

Lucy Pet's Quality Assurance program gives consumers peace of mind. They check every production run of products for nine known contaminants before distribution to assure they meet strict quality assurance standards.

Products With A Cause
Lucy Pet is committed to helping animals by donating to the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and support other animal welfare causes.

About Lucy Pet
Lucy Pet is a family-owned and operated pet product business based in Thousand Oaks, California. Proceeds from the brand directly fund its 501 (c) (3) non-profit Lucy Pet Foundation. The foundation's mission is to reduce pet overpopulation and the euthanasia of over 80,000 dogs and cats per week in the United States.

From Formula for Life ™ dog and cat food, dog shampoos/leave-in conditioners to Lucy Pet Cats Incredible cat litter, Lucy Pet develops quality products for pets' health and wellness. Their products are made in the U.S.A. and can be found in pet specialty stores across the U.S.A. and worldwide. For more information please go to www.lucypetfood.com or follow Lucy Pets and their spokesdog, Surfin' Jack on Facebook, Twitter and Instagram: @LucyPetProducts and @SurfinJackDog.

Contact:
Jo Hunt
310.541.2800
[email protected]

SOURCE Lucy Pet Products