John Cleese To Headline Content Marketing World 2015

CLEVELAND, Feb. 9, 2015 /PRNewswire/ -- The Content Marketing Institute announced today that John Cleese, writer, producer, director and actor, will be the closing keynote speaker for Content Marketing World 2015.  The largest content marketing event on the planet returns to Cleveland, Ohio, September 8-11, 2015.

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"As content marketers, we need to stand out from the rest to get attention," says Joe Pulizzi, founder of the Content Marketing Institute. "I'm looking forward to hearing John Cleese's thoughts on how to plan, manage and execute programs - with measurement in mind - while still hitting our creative limits. Sometimes it's hard, and sometimes it means we need to change our thinking. John Cleese is an ideal person to communicate this to content marketers."

Content Marketing World will return to the Cleveland Convention Center. Last year's event drew 2,600 marketing and PR professionals from 50 countries. The 4-day event includes a 2-day general session as well as pre-event workshops and Day 4 industry-specific labs. The Content Marketing World team is planning for a crowd of more than 3,500 for the 5^th anniversary of Content Marketing World.

Some of the biggest brands' brightest minds, including marketing leaders from Marriott International, Intel, Lenovo, Cleveland Clinic, Lincoln Electric, Rust-Oleum, Kraft and Avery Dennison will share their success stories and experiences, leaving attendees with the information needed to improve and enhance the attendees' content marketing efforts.

This is the one event where attendees can learn and network with the best and brightest in the content marketing world.  They will leave with hands-on materials needed to implement a content marketing plan for their own business and clients.  Companies represented at Content Marketing World 2014 included Rockwell Automation, 3M, Kent State University, Nationwide, Dell, Progressive Insurance, Moen, Costco, SAP, FedEx, Oracle, Verizon, Citrix, Fidelity Investments, Cardinal Health and hundreds of other leading small and large brands.

Registration is now open, with early bird rates until February 28, 2015.

About Content Marketing Institute (CMI)

Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA.  CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

About John Cleese

John Cleese is both a versatile comedic actor and a leading business motivator. With the legendary Monty Python's Flying Circus, Fawlty Towers and A Fish Called Wanda, he created a unique comedic style that has inspired countless writers and comedians. He is the founder of Video Arts, the world's largest provider of business training programs. On the lecture stage, Cleese brings his award-winning series of videos to life. He has gone on to write, produce, direct and star in some of the greatest comedic hits, and received an Oscar nomination for best screenplay for A Fish Called Wanda. Cleese is a vocal supporter of the UK's Labour Party, promotes education (a former Rector of the University of St. Andrews, and he served as a professor-at-large at Cornell University from 1991 through 2006). In Fall 2014, Cleese released his memoir, So Anyway...

SOURCE Content Marketing Institute