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John Frieda Hair Care Gives You An Exclusive, Behind-The-Scenes Look At What Red Carpet Prep Really Involves With Actress Taylor Schilling


News provided by

John Frieda Hair Care

Jul 13, 2015, 09:43 ET

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NEW YORK, July 13, 2015 /PRNewswire/ -- John Frieda Hair Care® is determined to give women everywhere access to the secrets behind the best red-carpet looks. So with that in mind, the company recently brought together celebrity hairstylist Harry Josh, its International Creative Consultant, and his good friend and actress Taylor Schilling, to create a look that women can follow easily, step by step.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7556851-john-frieda-taylor-schilling

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John Frieda Hair Care Gives You An Exclusive, Behind-The-Scenes Look At What Red Carpet Prep Really Involves With Actress Taylor Schilling
John Frieda Hair Care Gives You An Exclusive, Behind-The-Scenes Look At What Red Carpet Prep Really Involves With Actress Taylor Schilling
John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment
John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment
John Frieda Luxurious Volume Volume Building Mousse
John Frieda Luxurious Volume Volume Building Mousse
John Frieda Luxurious Volume All Day Hold Hairspray
John Frieda Luxurious Volume All Day Hold Hairspray

Taylor and Harry decided to go with a full-bodied, messy bob with a sexy, bed-head feel. Hours before she hit the red carpet for her premiere, John Frieda Hair Care® went behind the scenes with Taylor and Harry to capture the pregame. The result: An exclusive "Get the Look" tutorial with fun extras, including "5 Questions in 15 Seconds," bloopers and selfies which is now live on John Frieda social channels.

THE STYLIST: Harry Josh

THE INSPIRATION: A sexy, wavy pageboy with loads of volume and texture.

HOW TO:

  • To encourage volume and bounce, Harry prepped Taylor's hair with the new John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment — a gel you apply to freshly washed and conditioned hair, then rinse out to create fullness that lasts through up to 5 shampoos.
  • While Taylor's hair was still damp, Harry worked in a dollop of John Frieda Luxurious Volume Building Mousse, distributing it evenly from roots to tips.
  • To create impressive lift at the roots, Harry blowdried Taylor's hair with a flat brush — pulling each section straight up and drying it at the roots before finishing with a shot of cool air. Then he went back through sections of her hair with a round brush to conjure up billowy waves.
  • To add extra bend and polish, Harry used a 3/4-inch curling iron all over: He wrapped the hair around the iron — making sure to leave the ends straight for a more modern, undone effect — and softened up the waves with his fingertips.
  • The final touch — a light misting of John Frieda Luxurious Volume All-Day Hold Hairspray — added shine and set the look to keep it from falling flat.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®  Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

SOURCE John Frieda Hair Care

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