John Gilfeather, Koski Research's EVP to Lead CASRO's Project Management Webinar on Report Writing

Feb 14, 2014, 19:15 ET from Koski Research

NEW YORK, Feb. 14, 2014 /PRNewswire/ -- John Gilfeather, Koski Research's EVP, will present the upcoming CASRO Project Management Webinar on Report Writing.

This hour-long presentation is part of a series of training webinars Gilfeather developed with CASRO, which spans all phases of the market research process.

The webinar will take place on February 27, 2014 from 2 pm - 3 pm ET.

This hour-long webinar will cover:

  • The barriers to writing great reports
  • Factoring in what the client wants
  • The reasons why reports/presentations are essential
  • A sample report outline
  • 21 tips for writers, including:
    • Getting organized
    • Getting started
    • Writing well and correctly
    • Creating clear tables (chart making and graphics will not be covered)
    • How to be clear and concise
    • Crafting meaningful conclusions
    • Words to avoid

"To a large extent, the final research report or presentation is our product. It marks the culmination of a great deal of research work, often performed by many people and departments," said Gilfeather, Koski Research's EVP. "An unorganized or poorly written summary may erode a client's confidence in your capabilities and prompt that client to look elsewhere, while a thorough, compelling report may lead to more business."

Gilfeather is a Past Chair of CASRO and served on its Board for nine years. For more than 25 years, he has been actively involved in training programs for CASRO and has presented his Basics of Report Writing tutorial to almost 1,000 researchers. Recently, he has been working with CASRO to develop the Project Management Training webinar series.

About CASRO:
Founded in 1975, CASRO represents 330 research organizations in the U.S. and abroad, all of which annually reaffirm their adherence to the CASRO Code of Standards and Ethics for Survey Research, an internationally respected code of business and professional standards. CASRO's member benefits include a strong government and public affairs program, industry surveys and superb staff training and networking opportunities at workshops and conferences held throughout the year.

About Koski Research:
Through customized marketing research solutions, Koski Research helps Fortune 1000 companies answer their most complex questions. Answers to these questions spark customer engagement, result in national media coverage and drive business growth.

Serving clients throughout the United States, Koski Research is headquartered in San Francisco, California with an office in Stamford, Connecticut. To learn more, visit

Contact: Lilah Koski, CEO – Koski Research, Inc. 415.334.3400 or

SOURCE Koski Research