ST. LOUIS, April 19, 2017 /PRNewswire/ -- John Hall, CEO of Influence & Co., is releasing his first book, "Top of Mind," in April 2017, published by McGraw-Hill.
The book has received national attention from industry publications and influencers. According to Forbes, "Top of Mind" is "an absolute must-read for any professional or company seeking to build influence and lead their industry."
"John's got his finger on something here — something important," Eric Hellweg, managing director of Harvard Business Review, said in an endorsement. "Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in 'Top of Mind.'"
In this business book, John explains how consumer needs and expectations have changed and what this shift means for those interested in building long-lasting, trustworthy and influential brands. From building strong relationships to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience members' minds and create opportunity for your company.
"It honestly wasn't that long ago that I missed out on opportunities because no one knew who I was or what my company did," John said. "In this book, I share exactly how I used content to actually create opportunity and how others can, too."
About John Hall
John Hall is the CEO and co-founder of Influence & Co., a tech-enabled content marketing agency that helps brands and individuals extract and leverage their expertise to create, publish and distribute content to gain influence, visibility and credibility with their key audiences. In 2016, John was a recipient of the EY Entrepreneur Of The Year Award for Best Emerging Company. John has been called "one of the most powerful people in media who you've never met" by Inc. and a "must-see keynote speaker" by Forbes. He's consistently mentioned in major publications as a top influencer, leader and speaker. John writes weekly columns for Forbes and Inc. and has contributed to more than 50 online publications, including Harvard Business Review, Entrepreneur, Fast Company and Mashable.
About Influence & Co.
Influence & Co. is a tech-enabled content marketing agency that specializes in creating engaging content that fuels companies' content marketing efforts and positions their key employees as influencers in their industries. Influence & Co. was ranked No. 239 on the 2016 Inc. 5000 and No. 72 on Forbes' Most Promising Companies in America list in 2014. The agency was also recognized at the United Nations for being Empact's Best Marketing and Advertising Company of 2014.
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SOURCE John Hall