John Hancock Investments Launches National Multimedia Campaign

BOSTON, Oct. 6, 2014 /PRNewswire/ -- John Hancock Investments today announced the start of a national advertising campaign designed to heighten awareness of the firm's unique manager-of-managers approach to investing.  The ads reinforce how the firm's research and oversight capabilities complement those that advisors do for investors.  The campaign will appear in print, online, and on cable television.

"We're very excited about this campaign," said Andrew G. Arnott, president and CEO of John Hancock Investments. "We are firm believers in the value of professional financial advice, and these ads convey how John Hancock Investments supports financial advisors in the work they do for their clients every day—from researching funds to building model allocations to monitoring investments for consistency and performance."

To illustrate John Hancock Investments' different approach to investing, Arnott explained, "We build funds based on investor needs, then go anywhere in the world to find specialized managers with proven track records in those strategies. As one of the longest-tenured manager of managers, we apply vigorous oversight to ensure that our funds continue to meet our uncompromising standards and serve the best interests of our shareholders." The firm's more than 165 experts in manager research and oversight vet over 250 investment strategies annually. The company manages relationships with 72 proven portfolio teams at 26 elite firms worldwide.

In creating the campaign, John Hancock Investments sought the input of financial advisors, said Arnott. "What we heard was that advisors value the depth of our manager research and oversight, which is also at the foundation of the work they do with their clients."

The television ads will begin running on October 6, 2014, and will air primarily on CNBC's Squawk Box and Worldwide Exchange, as well as Bloomberg TV's Early Morning, Closing Bell, Surveillance, In the Loop with Betty Liu, and Street Smart. The print advertisements are slated to run in a variety of newspapers and industry publications, including the Wall Street Journal, Barron's, InvestmentNews, Institutional Investor, PlanSponsor, Pensions & Investments, Financial Planning, and Registered Rep. Online ads will run on advisor-focused sites operated by CNBC, Bloomberg, Yahoo! Finance, LinkedIn, The Wall Street Journal, and Barron's, and will be supplemented by digital ads run on the Captivate Network, targeting advisors nationally on lobby and elevator screens in select buildings.

About John Hancock Investments
John Hancock has helped individuals and institutions build and protect wealth since 1862. Today, we are one of America's strongest and most-recognized brands. As a manager of managers, we search the world to find proven portfolio teams with specialized expertise for every fund we offer, then apply vigorous investment oversight to ensure they continue to meet our uncompromising standards. Our unique approach to asset management has led to a diverse set of investments deeply rooted in investor needs, along with strong risk-adjusted returns across asset classes.

About John Hancock Financial and Manulife
John Hancock Financial is a division of Manulife, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Operating as Manulife in Canada and Asia, and primarily as John Hancock in the United States, our group of companies offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife and its subsidiaries were C$637 billion (US$597 billion) as at June 30 2014. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife can be found on the Internet at manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.

SOURCE John Hancock Investments