• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
  • Contact

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

John Legend and Misty Copeland join Naked to help increase access to fresh fruits and vegetables

Social shares of The Shopping Cart dance with #FillYourCartForGood trigger donations to communities in need*

(PRNewsfoto/Naked)

News provided by

Naked

Sep 27, 2018, 09:43 ET

Share this article

Share this article


MONROVIA, Calif., Sept. 27, 2018 /PRNewswire/ --

Continue Reading
At the launch of Naked’s Drink Good Do Good campaign, John Legend and Misty Copeland show off their Shopping Cart dance helping communities in need. (PRNewsfoto/Naked)
At the launch of Naked’s Drink Good Do Good campaign, John Legend and Misty Copeland show off their Shopping Cart dance helping communities in need. (PRNewsfoto/Naked)

  • As a brand that believes everyone should be able to enjoy fruits and vegetables every day, Naked launches the 2018 Drink Good Do Good campaign.

  • For every Shopping Cart dance video, Boomerang or photo posted with #FillYourCartForGood on Instagram, Twitter or Facebook, Naked will donate the monetary equivalent of a cart of produce to communities in need.

  • Naked partners with national nonprofit Wholesome Wave and like-minded ambassadors, John Legend and Misty Copeland, to raise awareness of the issue at hand and help increase access to affordable, quality, fresh fruits and vegetables.

 Nearly 30 million Americans don't have access to affordable, quality, fresh fruits and vegetables. This problem affects nearly one in 10 people across the country. Naked, along with like-minded ambassadors, including musician and activist John Legend and ballerina, author and icon Misty Copeland, is committed to raising awareness of this issue and helping increase access for those in need through its annual Drink Good Do Good campaign.

"Too many Americans don't have access to fresh fruits and vegetables," said John Legend. "And 60 percent of Americans don't even know this problem exists in their own community.† I'm excited to join Naked to shed some light on the issue and help make a difference."

This year, Naked is asking consumers to do The Shopping Cart dance — everyone's favorite old-school dance move. For every Shopping Cart dance video, Boomerang or photo posted with #FillYourCartForGood on Instagram, Twitter or Facebook, Naked will donate the monetary equivalent of a cart of produce worth $100 to communities in need.*

"I've talked openly about the fact that there were times when my family was on food stamps during my childhood," said Misty Copeland. "It wasn't about the best and healthiest foods. We ate to survive. After becoming a professional dancer, understanding that my body is my instrument, I finally appreciated the importance of nutrition. So I can relate to the millions of families in this country who don't have access to fresh produce. I also know the impact these foods can have on our bodies, our health and our spirit."

To launch the campaign, Naked is once again partnering with Wholesome Wave – a national nonprofit dedicated to making fruits and vegetables available to low-income families. Since 2015, Naked has donated more than $3,000,000 to Wholesome Wave, which has helped reach more than 300,000 underserved Americans each year, primarily through the Wholesome Wave SNAP Doubling Program.

"Fruits and vegetables are in our brand's DNA — and at Naked, we believe everyone should be able to enjoy fruits and vegetables every day," said Becca Kerr, senior vice president, Fruit and Vegetable portfolio at PepsiCo North America Nutrition. "Like Wholesome Wave, Naked knows the power of fresh fruits and vegetables, and we're proud to help increase access to affordable, quality fresh produce where it is limited."

This year, Naked is taking its partnership with Wholesome Wave to the next level by extending programming from farmers markets to the grocery aisles. They're helping introduce the Wholesome Wave Rewards Card to empower even more low-income families to purchase fruits and veggies. Naked's support is helping Wholesome Wave expand the program nationwide.

"These incentive programs help consumers make healthier choices for themselves and their families," said Michel Nischan, James Beard Award-winning chef, founder and CEO of Wholesome Wave. "From years of experience running Wholesome Wave, we know that when people can afford to choose healthier options — like fruits and vegetables — they do, which is why our partnership with Naked is so meaningful."

To join Naked, Wholesome Wave, John Legend and Misty Copeland as they help increase access to affordable, quality, fresh fruits and vegetables, post The Shopping Cart dance from Sept. 24 – Nov. 4 and, for each post, Naked will donate $100 to communities in need through Wholesome Wave. For inspiration, check out the video linked here. 

About Naked: Naked, a leader in fruit and veggie nutrition and innovation, was founded and first marketed towel-to-towel on the beaches of Santa Monica, California in 1983. For more than 30 years, Naked's products have been made without preservatives from high-quality ingredients to provide consumers easy access to fruits and vegetables in innovative forms. Naked Smoothies, Cold Pressed Juices and Fruit, Nut & Veggie Bars can be found in supermarkets, club stores, health food stores, airports and neighborhood markets throughout the nation.

About Wholesome Wave: Wholesome Wave is a national nonprofit making fruits and vegetables affordable for the people who need them most. When people can afford produce, they buy it. And when the millions of Americans struggling with poverty eat more fruits and vegetables, we see immediate improvements for families and farmers — and enormous long-term gains for public health, local economies, and the environment. Wholesome Wave's innovative initiatives reach 900,000 under-served consumers, as well as thousands of farmers annually, across the country. For more, visit wholesomewave.org.

*No purchase necessary. For each static or animated Shopping Cart dance with #FillYourCartForGood, Naked will donate the monetary equivalent of one cart of fruits and veggies, valued at $100, from September 24, 2018 to November 4, 2018 to Wholesome Wave. Maximum donation: $500,000. Please see full details available at www.drinkgooddogood.com.

**Source: https://www.ers.usda.gov/webdocs/publications/45032/33845_err143.pdf?v=41505

† Source: A Naked survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, and an additional 500 adults ages 18+ in each of eight DMAs: New York City, Los Angeles, Chicago, San Francisco-Oakland-San Jose, Washington, D.C., Seattle-Tacoma, San Diego and Miami-Ft. Lauderdale, between July 7th and July 18th, 2016, using an email invitation and an online survey. The margin of error for results at the overall level is +/- 3.1%.The margin of error for results at the DMA level is 4.4%.

CONTACT: Nora Quartaro, [email protected] 

SOURCE Naked

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2023 Cision US Inc.