WAYNE, N.J., Jan. 8, 2014 /PRNewswire/ -- The Ballantine Corporation, a New Jersey-based full-service direct mail and digital marketing company, has just announced the promotion of former executive vice president John Cote to president of the company, effective January 1.
John has been with Ballantine for nearly 30 years, and has been intimately involved in the company's success during that time. As president, John will be focusing on executing the company's long term strategic plan, which includes the goal of 50% growth over the next five years. To accomplish this, John's efforts will include business development of both the traditional print and digital marketing arms of the company, cultivation of vendor relationships, and key account management.
Digital technology has become a critical portion of the print market, and Ballantine has embraced it; integrating digital processes into traditional print marketing, while also adding online marketing capabilities. Ballantine is committed to providing its customers with a fully integrated marketing solution, and John will oversee the expansion of the company in the digital marketing field, while also maintaining company growth in the traditional direct mail business.
"I'm excited about the opportunity to guide Ballantine as we grow, strengthen our core business and expand into other services," notes John Cote, president and partner at Ballantine. "The focal point for our company will continue to be the high level of service we provide to our clients along with competitive prices. As the new president of Ballantine, I will continue this tradition."
John will succeed outgoing president Tom Cote, who after 32 years as Ballantine's president will be stepping down, but will remain active in the company in the role of chief operating officer (COO). Tom will oversee the daily operations of the company, assess risks, help manage key accounts, and assist John with business development activities.
"I look forward to being able to spend more time with my grandchildren as well as traveling with my wife," notes Tom Cote, chief operating officer and partner at Ballantine. "At the same time, I am excited to be involved in the continued growth of the company."
About The Ballantine Corporation:
The Ballantine Corporation is a family-owned and operated direct mail and digital marketing company. Their digital division, Ballantine Digital, provides online marketing solutions including SEO, PPC, web design, content marketing and social media. Ballantine has been in business for over 47 years offering services such as printing and mailing, promotional items, copy and design, QR codes and personalized URLs.
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The Ballantine Corporation
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SOURCE The Ballantine Corporation