NEW YORK, May 3, 2017 /PRNewswire/ -- Michael Houston, Global President of Grey, today announced that John Patroulis is joining the agency as Worldwide Chief Creative Officer. He will be based at Grey's flagship New York office.
Patroulis will also partner with Debby Reiner, CEO of Grey New York, in the management of the founding office in the network. He will oversee all creative development; help set and implement the creative vision; spearhead the recruitment of top talent and guide new business creative efforts.
"John Patroulis is one of a kind. He's brought his unique creative talents to build giant global brands for giant global networks. He also co-founded two agencies on the cutting-edge of integrated storytelling and social-media driven content that have expanded the boundaries of advertising," Michael Houston said. "He is a charismatic leader who brings out the best in clients and colleagues alike and I can't wait to start working together."
John Patroulis: Bio
An innovator and marketing influencer, John Patroulis has spent the past six years at BBH New York. He became Chief Creative Officer of the agency in 2011 and was promoted to be its first-ever Creative Chairman in 2015.
Under his leadership, BBH New York has been named to Advertising Age's Creativity A-List and he was named to the Adweek 50. With integrated campaigns for clients like Playstation, Axe, Google and Cole Haan, BBH New York has become one of the most awarded agencies in city, winning multiple Lions across Film, Cyber, and Integrated categories, as well as winning the Integrated Grand Prix for Netflix "House of Cards."
Earlier in his career, Patroulis helped co-found both McCann Worldgroup's agencytwofifteen and T.A.G. in San Francisco. There he helped globally lead the Xbox Halo 3 "Believe" campaign, which became the most creatively awarded campaign of the decade, winning multiple Lions and two Grand Prix and at the time became the biggest launch in entertainment history - thanks to its innovative approach to integrated storytelling.
John Patroulis began his career at NW Ayer as a copywriter, before joining TBWA\Chiat\Day New York. There, he received some of the highest creative honors in the industry, creating campaigns and non-traditional content for such blue-chip clients as Absolut, Nextel, Samsonite and Bic.
He moved west to TBWA\Chiat\Day's San Francisco office in 2004. There he helped lead the "Impossible is Nothing" campaign for adidas which propelled the client to become "Marketer of the Year" at Cannes. During his tenure, the office excelled as one of the most awarded shops in the world.
"John is going to be a terrific partner to me in New York, and to our clients as an outstanding creative leader," Debby Reiner said. "He is a world-class talent in every medium and produces work that entertains, inspires, sells and becomes part of the cultural conversation, true to our 'Famously Effective' philosophy."
Patroulis has won every top international creative honor several times over including the One Show "Best in Show," Grand Clio, The Grandy and Cannes Grand Prix, which he has won three times.
Grey New York recently announced the promotion of Jeff Stamp and Rob Lenois to Deputy Chief Creative Officer.
Grey's Record Performance
In recent years, Grey has been named Adweek's "Global Agency of the Year" twice and Advertising Age's "Agency of the Year." In recognition of its soaring creative reputation, Grey New York was ranked #1 Agency in the U.S. and North America and #2 Agency in the World by Cannes Lions in 2016. Grey New York's new business momentum has continued in 2017 with the high-profile wins of the Walgreens Boots Alliance and Applebee's.
Grey New York is the flagship headquarters of Grey, the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of "Grey Famously Effective since 1917," the agency serves a blue-chip roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Marriott Hotels & Resorts, Nestlé, Papa John's, Volvo, Darden Restaurants and T.J. Maxx.
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