John Varvatos and Nick Jonas Expand Partnership with New Cologne: JV x NJ

NEW YORK, Aug. 9, 2018 /PRNewswire/ -- Continuing their collaboration announced in January 2018, John Varvatos and award-winning musician and actor Nick Jonas bring forth a new fragrance for men. Launched under the JV x NJ label established by Jonas and Varvatos, the new fragrance was unveiled during an evening event in New York City on August 8^th.  The event fused the best of music and fashion as attendees experienced the scent firsthand and heard directly from John and Nick about their journey to create this fragrance.

"Working with John has been such an incredible experience," said Nick Jonas. "His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all."

A creative collaboration between John Varvatos and Nick Jonas, JV x NJ is a dynamic, irresistible fragrance that captures the upbeat energy of the city as dusk settles and nightlife comes alive. A moment revealed through the eyes of one of the most iconic young musicians.

JV x NJ is motivated by the signature style of John Varvatos' designs. The fragrance is courageous, confident, with a contemporary spirit. For a sleek urban hook, the scent opens with a clean, watery freshness that ripples through the fragrance from top to bottom. In the heart of the fragrance, aromatic notes are combined for masculine comfort and a touch of nostalgia. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.   

The signature flask bottle is painted with a custom pearlized midnight-blue lacquer to produce a classic, yet edgy finish. The gunmetal dog-tag and hex-nut cap engraved with JV x NJ adds a nod of rock-n' roll, that is an aesthetic deeply rooted within the John Varvatos brand.

Available at John Varvatos and Nordstrom now and expanding to retailers nationwide in Fall 2018, JV x NJ joins the John Varvatos Fragrance portfolio as the first collaboration scent for the global brand.

ABOUT NICK JONAS:
Multi-platinum, Grammy and Golden Globe nominated recording artist, actor, and award-winning songwriter, Nick Jonas released his self-titled debut album in November 2014. The critically-acclaimed album included the double-platinum and #1 U.S. radio hit, "Jealous" and his sultry chart-climbing radio single, "Chains." A recipient of the Songwriters Hall of Fame's prestigious Hal David Starlight Award, Jonas released his sophomore solo album 'Last Year Was Complicated' in June 2016. The album, which included the platinum hit "Close" featuring Tove Lo, debuted as the #1 selling album of the week. In 2017, Nick released a new single "Find You" off of his upcoming album. Jonas also co-wrote an original song titled "Home" for the movie FERDINAND, released by FOX Animation. The song was nominated for 2018 Golden Globe in the category of "Best Original Song." As an actor, Jonas garnered unanimous critical praise for his lead role in the 2016 Sundance Film Festival favorite GOAT. He also appeared in a guest-starring role in the Fox's horror-comedy series, "Scream Queens." Jonas starred in the gritty television show "Kingdom," a mixed martial arts drama that premiered in the fall of 2014. Jonas can currently be seen alongside Dwayne Johnson, Kevin Hart, and Jack Black in JUMANJI: WELCOME TO THE JUNGLE, Sony's reimagining of 1995's JUMANJI. The film passed over 650 million worldwide in box office sales within its first month. Jonas most recently completed production on Lionsgate's post-apocalyptic thriller, CHAOS WALKING, which also stars Daisy Ridley and Tom Holland, and is scheduled for release in March 2019.

ABOUT JOHN VARVATOS:
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's fragrances, and the John Varvatos Star USA Collection.  The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ's "Designer of the Year" in 2007.  In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos formally launch John Varvatos Records in February 2014.  In 2015, John received several accolades including Most Innovative at MR Magazine's MR Awards Honoring Game Changers in the Menswear Industry, the Cultural Icon Award at the T.J. Martell Foundation's 40^th Anniversary Gala, the ACE Award for Designer of the Year given by the Accessories Council, and the Fashion Cares award given by the Samuel Waxman Foundation.  In 2016, John was awarded Footwear News' ICON Award for Social Impact for his charitable work, most notably with The Stuart House Foundation.

*All prices are suggested retail

For images, additional quotes and information, please contact:
Gretchen Dowling, 212.527.5940 ([email protected])
Patricia Rappaport, 212.679.2233 ([email protected])
Loren Kegler, 212.812.8050 ([email protected])

SOURCE John Varvatos

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