Johnson & Sekin Roars On - Named Advertising AOR for the Dallas Zoo

Initial work from the agency will be unleashed in November for a new holiday tradition - Dallas Zoo Lights Presented by Reliant. Johnson & Sekin also will develop the zoo's 2018 creative campaign to continue to elevate the zoo as a must-visit attraction in Dallas and highlight the zoo's dedication to animal care, conservation and education.

"We're excited to be working with Johnson & Sekin to reach new audiences and remind everyone in DFW about the amazing work being done at the Dallas Zoo," said Kari Streiber, senior director of marketing and communications at Dallas Zoo. "Their strategic thinking and creative passion for the zoo was evident and resonated with our team as we look to build on the success of this past year, which saw our 8^th straight year of record setting attendance."

Dallas Zoo is a 106-acre zoo conveniently located 3 miles south of downtown Dallas. Established in 1888, it is the oldest and largest zoological park in Texas and is moving into its 130^th season.

The agency was founded in 2009 by Dallas creative veterans Kent Johnson and Chris Sekin, and has been AAF Dallas' most awarded agency over the last four years. In 2017 alone, the agency's work has been recognized by American Advertising Federation, American Marketing Association, Lüerzer's Archive, Logo Lounge and the National Down Syndrome Society.

"We're tremendously excited to work on an iconic Dallas landmark like the Dallas Zoo," said Chris Sekin, managing partner and executive creative director of Johnson & Sekin. "Being from Dallas, the Zoo has been an integral part of our lives for decades and a memorable source of education and entertainment for kids young and old."

Independent Asher Media, in partnership with Johnson & Sekin, has also been named media AOR.

About Dallas Zoo
Named one of the nation's Top 10 Zoos by USA Today, the Dallas Zoo is the largest zoological experience in Texas. It has been accredited continuously by the Association of Zoo & Aquariums for 32 years, and features a 106-acre park, thousands of animals, and an education department that offers programs for all ages. For more information, visit DallasZoo.com or call 469.554.7500.

About Johnson & Sekin
Creative veterans Kent Johnson and Chris Sekin lead one of Dallas' most awarded and talked-about advertising agencies, with accounts including Chili's Grill & Bar, Caliber Collision, Dallas Cowboys Merchandising, Pizza Inn, Teasdale Latin Foods, and non-profit Meat Fight among others. For more, visit www.johnsonandsekin.com.

SOURCE Johnson & Sekin

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