JOHNSON'S® Brand Joins Global Day of Giving with Launch of More Hands, More Hearts™ Charitable Initiative for Happy, Healthy Baby Development

SKILLMAN, N.J., Dec. 1, 2014 /PRNewswire/ -- As a part of their ongoing commitment to support the happy, healthy development of babies, JOHNSON'S^® Brand announced today the launch of a new charitable campaign, More Hands, More Hearts™. To ensure that every baby has the necessary resources and care to grow and experience a bright future, the program will provide educational initiatives, product donations and financial support through partner organizations such as global children's humanitarian organization Save the Children^®, among others.

To announce the commitment behind this new platform, JOHNSON'S^® Brand is participating in the #GivingTuesday global day of giving movement and leveraging the support of Academy and Grammy-Award Winning artist, author, philanthropist, and mom Jennifer Hudson, who joins the brand and its employees in assembling baby care kits that will be distributed to families in need across the country. As a partner to the brand, Jennifer will also bring awareness to critical maternal and baby health issues.

"Giving back and making a difference in the lives of families in need is something that I'm very passionate about. As a mom, I feel inspired by JOHNSON'S^® More Hands, More Hearts™ campaign and I'm happy to lend my support in helping assemble much needed goods and materials that parents everywhere can use to care for their children," said Jennifer Hudson.

Consumers can show their support for this campaign by creating baby care kits of their own using the hashtag #MoreHandsMoreHearts to share how they are giving back. Visit JOHNSON'S^® Facebook, Instagram, and YouTube pages to follow along with this conversation.

"JOHNSON'S^® is so much more than just a brand that makes baby products and giving back is fundamental to who we are as a brand," said Kelly Gottfried, Marketing Director, JOHNSON'S^®. "Through partnerships with organizations that share in our belief that all babies deserve more, we have helped babies get the care they need to enrich their senses and live vibrant, healthy lives. This #GivingTuesday we will build on our tradition of giving with the new More Hands, More Hearts™ effort, providing ongoing support into 2015 and beyond."

For consumers looking for additional ways to give back on #GivingTuesday, show support for this campaign by sharing a photo through the Donate a Photo app and for every photo shared during the month of December, JOHNSON'S^® will double the donation when you select Save the Children^®, up to $100,000. Your photo will help provide resources that are critical to a child's healthy and happy development.

"We are so appreciative for the continued support we've received from our fantastic partnership with JOHNSON'S^® and their genuine care for moms and babies," said Carolyn Myles, CEO of Save the Children^®. "This year, we'll work together to fund early education programs and other family support services that will help children reach their full potential by building cognitive skills and ensuring physical health and well-being."

About JOHNSON'S^® 
For years, JOHNSON'S^® Brand has been committed to the happy and healthy development of all babies. Going beyond safe, mild and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses. Nothing is more important to the JOHNSON'S^® Brand than ensuring a stimulating start and a vibrant future for babies around the world and empowering families and health care professionals. Because JOHNSON'S^® knows, when it comes to bringing up baby, more is more. As the #1 baby brand for over 100 years, JOHNSON'S^® has been advancing baby science and setting the standards in baby care. JOHNSON'S^® offers baby and adult products in over 175 countries.

About Save the Children^® 
Save the Children^® works in nearly 120 countries, including the United States. We give children the best chance to fulfill their potential – a healthy start in life, nutritious food, the opportunity to learn and protection from harm.  We save children's lives. Follow us on Twitter and Facebook.

About #GivingTuesday  
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.

For more information please contact:

Paloma Feliciano-Phillips              
JOHNSON'S^®
(908) 874-2983
[email protected]                  

Edwige Buteau
RF|Binder (for JOHNSON'S^®) 
(212) 994-7517 
[email protected]

Wendy Christian 
Save the Children^® 
(475) 999-3059 
[email protected]

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