LONDON, April 20, 2012 /PRNewswire/ --
As one of the most competitive and highly saturated telecoms markets in the world, UK operators are facing the critical challenge of leveraging the customer experience to differentiate themselves and retain subscribers.
Telefónica O2 in the UK are recognised as global leaders in emotionally engaging their customers and stimulating brand affinity. Jonnie Cahill, Chief Marketing Officer at Telefónica O2 Ireland will present a case study on how they achieved this at Customer Experience Management in Telecoms: UK Summit (http://www.cemintelecomsuk.com).
An exclusive podcast has been recorded with Jonnie ahead of Customer Experience Management in Telecoms: UK Summit to get his expert insight and advice and can be downloaded from the event website: http://www.cemintelecomsuk.com/download.
Customer Experience Management in Telecoms: UK Summit (http://www.cemintelecomsuk.com) is the only event dedicated to addressing the specific challenges of the advanced UK market for CEM. Customer experience experts from some of the most innovative UK operators will discuss how to develop a CEM business case that will secure senior management buy-in, demonstrate a financial return and engage employees right across the organisation.
Emilie Smith, Customer Experience Manager at Orange Group said: "In telecommunications, for a long time we thought that everyone wanted to communicate by talking to us. This has changed dramatically and at this event you will learn about tangible ways to keep up with the pace of innovation as well as the changing expectations of today's customer."
CEM in Telecoms: UKSummit (http://www.cemintelecomsuk.com) will bring together thought-leaders in the field including:
- Markus Hohl, Head of Customer Centred Design, O2UK
- Phil Stewart, Director of Customer Service, Virgin Media Business
- Emilie Smith, Customer Experience Manager, Orange Group
- Andy Bennett, Customer Experience Manager, Vodafone
- Jane Lovett, Head of Shared Services - Enterprise, Cable & Wireless Worldwide
- Lawrence Telfer, Senior Customer Analyst, Everything Everywhere
Plus, the CEM in Telecoms: UK Summit (http://www.cemintelecomsuk.com/download) download centre features complimentary CEM articles, videos and podcasts.
CEM in Telecoms: UK Summit will be held from 16th-19th July 2012 at Chelsea Football Club, London, UK. The conference programme is available for download at http://www.cemintelecomsuk.com/brochure.
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SOURCE Telecoms IQ