Jonny Gomes Takes The World's First Laser Guided BeardTrimmer To Bat Against His Championship Beard

Philips Norelco and Baseball Champ give fans one last look before taking it all off

Feb 10, 2014, 11:30 ET from Royal Philips Electronics

STAMFORD, Conn., Feb. 10, 2014 /PRNewswire/ -- In recent years beards have become synonymous with sports, especially during the playoff season as a superstitious sign of solidarity amongst teammates. Most players happily go back-to-bare when the season ends, but baseball champion Jonny Gomes has continued to wear his much buzzed about beard throughout the off-season. With spring training right around the corner, Gomes is looking for a fresh start and he's teamed up with Philips Norelco, the world's number one electric shaving and grooming brand, to make it happen.

"My motto is 'turn the page' and that starts with my facial hairstyle, especially when the beards of my teammates and I were such a focal point the past year," says Gomes. "With Philips Norelco electric shavers and groomers, it's easy for me to go into spring training with a new look for a new season. But first, I wanted to get a little crazy with my beard before shaving it all off."

Gomes will take it all off before spring training begins later this month, but first he's testing a few new looks with the NEW Philips Norelco BeardTrimmer 9100, the world's first beard trimmer with a laser guide. No stranger to precision, he's created a variety of beard styles, from an anchor beard, to a goatee, etc. And thanks to the laser guide, which projects a visible red line of light on the cheek, jawline and neck to show exactly where the hairs will be cut by the dual-sided precision trimmer, no stray hairs were left roaming the outfield.

Check out the video below to see him in action!

In the coming weeks, Gomes will turn to Philips Norelco once again to get a clean shave for the new season, leaving his iconic beard behind.

Gomes is a leader on the field and in the community with a passion for helping important causes such as the Travis Roy Foundation, an organization dedicated to enhancing the life of spinal cord injury victims. Inspired by his leadership in the Boston community and beyond, Philips Norelco is not only giving Jonny a fresh start to the season but helping others get a fresh start by supporting his cause with a $10,000 donation to the Travis Roy Foundation to kickstart Jonny's goal of purchasing several race chairs for disabled participants in upcoming Boston Marathons.

The Philips Norelco BeardTrimmer 9100 retails for $89.99 and is available at and other fine retailers. For more information please visit

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at



Multimedia Assets associated with this release: Video: Photo:

SOURCE Royal Philips Electronics