JOS. A. MAGNUS & CO. REVIVES PRIVATE CASK PROGRAM WITH LIMITED 10-YEAR CASK STRENGTH BOURBON IN SEGUIN MOREAU BARRELS

Exclusive release pairs 10 years of maturation with the elegance of Seguin Moreau cooperage

HOLLAND, Mich., Sept. 9, 2025 /PRNewswire/ -- Jos. A. Magnus & Co. has announced the return of its acclaimed Private Cask Program, offering a very limited selection of 10-year-old, cask strength bourbon, aged in tight-grain Seguin Moreau barrels. This limited-edition release — available primarily through onsite barrel selections — is crafted from a high-rye mash bill (60% corn, 36% rye, 4% malted barley) and delivers an elegant, complex flavor profile prized by bourbon collectors and connoisseurs.

First introduced in 2016 and paused since 2019, the Jos. A. Magnus Private Cask Program allows participants to select their own barrel onsite at the distillery in Holland, Michigan, with a limited number of virtual selections available. Each purchase includes the original Seguin Moreau barrel, adding a tangible piece of bourbon-making history to the ownership experience.

"Resurrecting the Private Cask Program has been a passion project for our entire team," said Ali Anderson, CEO of CraftCo., the company behind Jos. A. Magnus. "For years, our most loyal fans have asked when they could once again secure a Magnus barrel of their own. We waited until we had something truly extraordinary — a 10-year-old high-rye bourbon aged in these exceptional Seguin Moreau barrels — to bring this program back the way it deserves to be."

The Seguin Moreau barrels are known for their meticulous seasoning and medium-plus convection toast, enhancing the bourbon's mid-palate density while revealing layers of baking spice, dark vanilla bean, toasted nuts, refined tannins, dried fruit, and cocoa.

"Every cask in this release tells its own story," said William Fabry, Head Blender at Jos. A. Magnus. "The Seguin Moreau cooperage elevates this bourbon into something exceptionally layered— structured yet nuanced. For me, the magic happens during the selection process — when you're thieving straight from the barrel in our cellar program it's an experience that connects you directly to the whiskey in a way a bottle off the shelf never could."      

Program Highlights:

• 10-year-old, high-rye bourbon (60% corn / 36% rye / 4% malted barley)
• Aged in Seguin Moreau barrels from one of France's most revered cooperages
• Bottled at cask strength (expected 105–110 proof)
• Onsite or virtual selection experiences available
• Includes the original barrel with each purchase
• 46 barrels available for public allocation

The Jos. A. Magnus Private Cask Program offers a rare opportunity to acquire a decade-old, cask-strength bourbon aged in Seguin Moreau barrels, accompanied by the original barrel itself. Bottles from each private barrel have a suggested retail price of $124.99.

Additional information, including program specifications and the interest form, is available at https://josephmagnus.com/private-barrel/.

About Jos. A. Magnus
More than 125 years after the doors to his distillery were first opened, Joseph Magnus whiskeys are still a means to promote good conversation, close fellowship, and the interchange of deeds and pleasant thoughts. Remarkable then and remarkable now, Jos. A. Magnus embodies the very best of American ingenuity and craftsmanship, aiming to reshape whiskey fans' conceptions of the classic American spirit. Jos. A. Magnus is proud to produce a highly acclaimed and awarded line of bourbons and gins, including its signature Joseph Magnus Bourbon, its feted Cigar Blend and Murray Hill Club bourbons, and its Vigilant Navy Strength and District Dry gins. For more information, visit www.josephmagnus.com

SOURCE Jos. A. Magnus & Co.