Joseph Abboud Launches Eponymous Fragrance

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May 15, 2015, 07:00 ET

NEW YORK, May 15, 2015 /PRNewswire/ -- Joseph Abboud is proud to announce the launch of his eponymous fragrance, available exclusively at Men's Wearhouse and Joseph Abboud stores and online at www.menswearhouse.com and www.josephabboud.com. This marks Joseph Abboud's first foray into the men's grooming category under the The Men's Wearhouse, Inc. umbrella.

To create this fragrance, Abboud worked closely with Tru Fragrance and Harry Fremont, Master Perfumer of Firmenich. Harry Fremont found great inspiration for this fragrance from Abboud's design studio. "The fabrics in the Joseph Abboud line are very special. I wanted to replicate the color, style and comfort of them by using soft musk's and woods in the back of the fragrance and fresh citrus notes at the top. Men will feel confident wearing this fragrance, just like the confidence they feel in Joseph's designs," says Harry Fremont.

Signature Abboud cues can be found throughout the design of the fragrance including the mix of herringbone and plaid patterns on the packaging, the masculine shape of the bottle and the custom gray embossed cap.

The fragrance itself combines an invigorating blend of fresh citrus with accents of spice and herbs for a unique woody aroma, embodying the passion and confidence of the modern American man. Opening with a blend of citrus and bamboo, the fragrance delves into a heart of lavender, geranium and sage and closes with guaiac woods, moss and clean captive musk's. Joseph Abboud is a luxurious and artfully masculine fragrance emblematic of the brand and the man who wears it.

"I have always believed that fragrance is the final accessory to complete a man's personal style… never overpowering but rather a finishing touch to his own personality and unique sense of individuality," says Joseph Abboud, Chief Creative Director of The Men's Wearhouse, Inc.

The Joseph Abboud's signature fragrance will be available in 3.4oz and 1.7oz bottles exclusively at Men's Wearhouse locations and the Joseph Abboud flagship store, located at 424 Madison Avenue in Manhattan. The 3.4oz fragrance will retail for $65 and the 1.7oz will retail for $50.

About Joseph Abboud

Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph Lauren. In 1987, Joseph Abboud launched his own eponymous label. Shortly after its debut, Abboud was accorded numerous honors including the distinction of being the only designer to have received the coveted Menswear Designer of the Year twice in a row (1989 & 1990) from the Council of Fashion Designers of America. Other awards and honors include The Cutty Sark Award for Most Promising Menswear Designer in 1988, the first Woolmark Award for Distinguished Fashion in 1989 and again in March of 1993.

Abboud joined Men's Wearhouse as its Chief Creative Director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Men's Wearhouse acquired JA Holding Inc., the parent company of the celebrated American clothing brand, Joseph Abboud. Abboud re-launched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection. The Joseph Abboud designer collection launched in October 2014 on www.josephabboud.com and is now available at the Joseph Abboud flagship store in New York City.

About Tru Fragrance

Tru Fragrance develops custom fragrances and brand extensions in the personal scent, bath, body and skincare categories. Backed by 45 years of experience, Tru Fragrance offers complete development and distribution services for independent and boutique retailers—both domestic and international, specialty stores, online retail and mass merchandisers. The company has an unmatched vertical integration process that takes retailers through every step of the branded fragrance category; including research and analytics, creative development, marketing activation, supply chain fundamentals and category management.

For additional information on Tru Fragrance, please visit the company's website www.trufragrance.com

Men's Wearhouse Inc. Press Contacts:
	Director of Public Relations – All Brands
	Diego Louro, [email protected]

	Public Relations Marketing Manager – Joseph Abboud
	Caroline Smith, [email protected]

	Public Relations Marketing Manager – Men's Wearhouse
	Julie Town, [email protected]