Josh Cellars Offers Custom Wine Label Program For Father's Day

First-Ever Program Honors Dads with Personalized Tribute Bottles

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Jun 03, 2015, 01:17 ET

NEW YORK, June 3, 2015 /PRNewswire/ -- Josh Cellars, the fastest-growing wine brand over $10 in the country, is giving consumers a chance to make their own Father's Day tributes – right on a bottle of Josh Cellars. Drawing inspiration from the brand's founder - vintner and winemaker Joseph Carr, who created Josh Cellars as a tribute to his father Josh - consumers can honor their own dads by writing a personal message to a Dad they want to honor. This is the first time a nationally sold wine brand is offering consumers an opportunity to create their own label for Father's Day.

Now through Father's Day, consumers nationwide can access the free label-making service online to create their personalized message. Each back label will feature a "tribute to" inscription with the recipient's name, a dedicated 140 character note to dad, and the name of the gift giver along the bottom. The custom wine label will then be mailed directly to the consumer, ready to affix to the back of a bottle of Josh Cellars and gift to dad. This service will also be available on demand in select retail locations including stores in Dallas and Houston, TX, Chandler, AZ, Walnut Creek, Carlsbad, Santa Monica and Laguna Hills, CA, Denver, CO, Chicago, IL, Eden Prarie, MN, Las Vegas, NV, Sherwood, OR, Milton and Seattle, WA. Order by June 11 to be sure it arrives by Father's Day.

"Josh Cellars is deeply rooted in family. The brand Josh is literally a son's tribute to his father. This is the perfect way for sons and daughters to do the same and create a tribute to their fathers," said Renato Reyes, Chief Marketing Officer for Deutsch Family Wine & Spirits. "We've made it easy for everyone to customize a label free label for their dads with a gift that is truly personal."

Joseph Carr's father's name was also Joseph, but his friends called him Josh. He served in the US Army, was a volunteer firefighter, lumberjack and mayor of his small town. But most of all, Josh was a devoted father and Carr's personal hero.

"When I created Josh Cellars, it was always with my dad in mind, and I'm happy I could share my tribute to him with so many people," said Carr. "How great is it that everyone can now do the same for their dads?"

To access this free personalization service, consumers can log on to www.JoshCellars.com and fill out the form on the homepage. The custom label will arrive along with a note from Joseph Carr. The label can be easily attached to the back of any of the six Josh Cellars varietals.

About Josh Cellars
California vintner Joseph Carr's line of Josh Cellars wine is named in honor of his father, a volunteer firefighter who also served in the United States Army. Josh Cellars offers bold, complex and approachable wines for drinking with family and friends. Sourced from vineyards across California, Josh Cellars offers six varietals: Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot and a new red blend, "Legacy." Josh Cellars wines are available at retailers nationwide. www.joshcellars.com

About Deutsch Family Wine & Spirits:
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Cigar Zin, Eppa SupraFruta Sangria, Girard Winery, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Sauvion et Fils, Vidal- Fleury; Italy: Barone Fini,, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, and Ramon Bilbao Vinos Y Vinedo; Argentina: Ruta 22, and award-winning spirits from LUKSUSOWA Vodka (Poland), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com