PARK CITY, Utah, Jan. 21, 2014 /PRNewswire/ -- PEDIGREE® Brand unveiled its See what good food can do.™ documentary-style campaign yesterday at the 2014 Sundance Film Festival. The campaign showcases the impact people can make in dogs' lives, especially shelter dogs, with some extra attention, good food and loving care. More than four million dogs enter shelters each year. Because of that, PEDIGREE works tirelessly to help support the transformation of shelter dogs into pets with loving homes. Since 2008, PEDIGREE has donated more than 20 million pounds of food to shelter dogs, seeing first-hand how good food can help them have shiny coats, waggy tails and feel good.
The new See what good food can do. campaign shows PEDIGREE Brand's commitment to shelter dogs and how its good food can help give them a new leash on life. The campaign features real stories of dogs in shelters, their caregivers and the dogs' new families – and brings to life the outcome that PEDIGREE food can have on the lives of shelter dogs.
As the world's largest dog food brand, PEDIGREE has an unwavering love for dogs and commitment to dog adoption, which is why it has a long history of providing food and support to shelters across America. This food, combined with the love and care from shelter staff, helps give shelter dogs their happily-ever-after. With this new campaign, PEDIGREE is inviting America to see for themselves what good food can do for dogs and the people who love them.
The See what good food can do. Story
Every dog owner has a tale to tell, including fellow dog lovers David Ortiz, known as baseball's "Big Papi," and actor Josh Duhamel. Continuing the momentum sparked by the Brand's dog-loving friend, Grammy Award winner Miranda Lambert, PEDIGREE is calling on America to share their stories. Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, PEDIGREE® will donate a bowl of food to a shelter in need.* Together, America can see the impact that good food can make in the life of a shelter dog.
"The See what good food can do.™ campaign allowed us to go behind-the-scenes to see the real-life transformation stories of shelter dogs," said Tierney Monaco, marketing director, PEDIGREE Brand. "I was so touched by these heart-warming stories that truly do show the impact that good food and loving care can make, and I am thrilled that we're able to share them with America."
See what good food can do. at the 2014 Sundance Film Festival
PEDIGREE unveiled the See what good food can do. campaign at the iconic venue for storytelling – the 2014 Sundance Film Festival in Park City, Utah. Ortiz and Duhamel helped shine a spotlight on the millions of dogs in need by sharing their personal stories through inspirational documentary-style short films.
"My adopted dog Meatloaf was my inspiration for beginning to work with shelters and it means so much to me to partner with PEDIGREE, a brand that believes in caring for and finding dogs loving homes as much as I do," remarked Josh Duhamel. "There are so many dogs waiting in shelters that just need good food a little help, and together we want to make a difference."
"I couldn't imagine a day without my dogs Foxxy and Happy. It's amazing to see how they have not only transformed our family, but also each other," remarked David Ortiz. "Foxxy is a little bit older, but her spirit and life has truly improved thanks to Happy's amazing energy. I'm honored to be part of the See what good food can do. campaign, because I believe in the power of good food to help dogs look and feel their best while waiting for their loving home."
Log on to Facebook.com/PEDIGREE to watch Duhamel's and Ortiz's stories, and share your own on Facebook, Twitter or Instagram using #DogTales.
.@PedigreeUS teams up with @JoshDuhamel and @DavidOrtiz at #Sundance Film Festival to launch new storytelling campaign. #DogTales
.@PedigreeUS travels to #Sundance Film Festival to launch new campaign with @JoshDuhamel and @DavidOrtiz! #DogTales
.@JoshDuhamel, @DavidOrtiz, and @MirandaLambert join forces with @PedigreeUS to tell the story of shelter dogs: http://bit.ly/1bFg15C
The PEDIGREE® Brand screening is not an official selection of the 2014 Sundance Film Festival.
*Up to 100,000 bowls; Each bowl equals 8 oz.
About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption. For more information, please visit www.Pedigree.com.
About Mars Petcare US
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Entree for Cats, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand, and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,100 Mars Petcare US associates make, sell and distribute its high-quality pet food from 13 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2014. Other trademarks are property of their respective owners.