LOS ANGELES, March 4, 2011 /PRNewswire/ -- 72andSunny has hired Josh Mandel to drive the management, growth and thought leadership of the strategy team as Director of Strategy.
Mandel joins 72andSunny from Nike where he served as Marketing Director of Mexico. While there, he was strategic lead on the Gold Effie winning Nike "Huevos" campaign.
Mandel's path to 72andSunny included time at Wieden+Kennedy where he was the Strategic Planning Director for Nike, and also included four years in Amsterdam as 180's Head of Planning where he drove the global brand voice for Adidas with the "Impossible is Nothing" campaign.
"I love storytelling and communications in all forms, which is why I am so energized to help steer the strategic focus at 72andSunny. I'm excited to join the agency that truly understands how the collective works to make magic," said Mandel, Director of Strategy, 72andSunny.
"Josh's killer instincts and strategic brain are a winning combination that will thrive in our culture. He's going to take our strategic orientation to new heights," said Matt Jarvis, Partner, 72andSunny.
72andSunny makes brands matter in culture. The company has offices in Los Angeles and Amsterdam. Their clients include Activision, BlackBerry, Carl's Jr./Hardee's, Discovery Channel, HP, K-Swiss, Nike, PacSun and their first client, Bugaboo.