Joss & Main Surpasses 5 Million Members, Reports Three-Fold Increase in Revenue

Premier Members-Only Home Furnishings Site Hits Major Milestones in June

Jun 26, 2013, 09:38 ET from Joss & Main

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BOSTON, June 26, 2013 /PRNewswire/ -- Joss & Main, the fastest-growing private-sale site for home, surpassed 5 million members this month, just two and half years after opening for business.  In addition, the site is currently generating more traffic and incoming visitors than any other flash retailer in the home space. Joss & Main's gross revenue sales have grown three-fold year over year with much of that growth driven by Joss & Main's high performing mobile app.  Mobile sales currently make up 37 percent of revenue and are increasing at an average rate of 20 percent month over month.

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With a recent report showing that mobile sales account for just 15 percent of online retail sales, Joss & Main is well above the industry average with more than a third of total purchases occurring via mobile. The brand's streamlined mobile shopping process is a contributing factor to this success – the app allows shoppers to navigate with ease from their mobile device and the checkout process is essentially effortless. On average, Joss & Main sees a mobile transaction every thirteen minutes with 96% of those transactions being placed on an iOS device, only 3% transacting on Android and 1% across the remaining devices.

"In the past, consumers have been hesitant when shopping for big ticket items, such as a couch, from the small screen of their smart phone," noted John Mulliken, co- founder and general manager of Joss & Main. "Yet, Joss & Main stands out by going against the traditional online furniture experience by offering beautifully editorialized events that showcase products as part of a room's overall design and aesthetic rather than seeing an item float in a blank space. This allows shoppers to make informed purchases confidently from their mobile device, without having to take time out of their day to sit in front of their desktop."

In addition to mobile growth, Mulliken notes other key elements to the company's success including the use of referral programs.  

"Although they are nothing new, referral offers are a great way to build and expand a customer base, but the key is not keeping them the same. If the referral offers are static, consumers will become bored, but by changing it up once a month, or offering a specific day where the referral offer is larger than normal, customers will be excited. Offering a twist to your referral program not only creates excitement, but it lends another way to generate news on a typical offering. Testing new concepts to a referral program also can help gather long term data of what works and what doesn't," noted Mulliken.  

Keeping customers engaged is another key to success. Joss & Main's robust staff of interior designers introduces hundreds of new items to their customers each week. "Having a fantastic product assortment is key. Shoppers visit Joss & Main every day because we offer them a wide variety of unique and beautiful products at incredible prices. Knowing what your customers are looking for, and continually delivering on your promise to show them these items at a competitive price is crucial. Our customers visit us daily to explore, to get inspired and simply because they want to," Mulliken added.

About Joss & Main

Joss & Main ( offers limited-time sales on the world's best brands for your home and life including furniture, housewares, decor accents, lifestyle accessories, giftables and more at prices up to 70% off retail. Free to join, the website offers inspirational decor at attainable prices via daily events, design trend reports, and Curator's Collections, collaborating with celebrities and notable influencers within the design community.  Joss & Main has introduced collections recently with Zoe Saldana, Courteney Cox, Orlando Bloom, and Bridget Moynahan among other celebrities, chefs, as well as exclusive products designed by many of these curators. Joss & Main is the fastest growing private sales site for the home and is backed by home e-retailer giant,

SOURCE Joss & Main