Journelle Hires Designer, Announces Plans To Launch Private Label Collection

NEW YORK, March 18, 2014 /PRNewswire/ -- Journelle, the multi-brand lingerie retailer based in New York City, has hired Victoria's Secret design alum Rania Abu-Eid as Senior Designer to lead the brand's design department, which will launch its first private label collection for Holiday 2014.

"Building a private label line has been a goal of mine since the founding of Journelle, and I'm incredibly excited to devote creative and financial resources to launch this new vertical, and to have Rania join us," said Claire Chambers Journelle founder and CEO.

Abu-Eid spent almost eight years at Victoria's Secret first on the concept team them moved to designing core collections, and eventually working under the Vice President of Design to launch and build the brand's high-end designer collections sold exclusively in flagship stores.

"I was ready to embrace a new challenge, and have been a long-time fan of Journelle – of the stores and the brand itself. The opportunity to step into a growing boutique brand and craft its identity through product design from the very beginning doesn't often come your way – especially in the lingerie industry," said Abu-Eid.

The announcement of the private label line fits with the lingerie retailer's expansion plans to open new stores and reach a broader market. Journelle relaunched its website in October, after a multi-city pop-up tour marketing the brand's signature experience and promoting the new site's arrival.

The brand plans to debut the first collection holiday 2014 with well-curated capsule collections and designer collaborations to come next.

ABOUT JOURNELLE 
Journelle is a designer lingerie store based in New York City, and a favorite online lingerie mecca for the modern woman. With inspiration from the archaic French word journellement, which means "daily" we Journelles believe in wearing lovely lingerie every single day. Our stores and website present a tastefully curated selection of lingerie and loungewear, and provide customers with compassionate, expert service. It is our mission to help women feel wonderful from the inside out, starting at the underpinnings.

Photo - http://photos.prnewswire.com/prnh/20140318/NY85195 

SOURCE Journelle