Journeys to Offer Free Smartphone to Every Customer Who Tries on a Pair of Shoes

--Campaign Live Now in Stores Across the Country--

Oct 30, 2010, 08:37 ET from Journeys

NASHVILLE, Tenn., Oct. 30 /PRNewswire/ -- Journeys today announced a promotion in which every customer who tries on a pair of shoes will be offered a free smartphone when they activate a qualifying new two year service plan plus monthly data feature.  Customers can choose from a wide variety of phones, including the latest BlackBerry® and Android-powered smartphones.

This exciting holiday promotion is available at all Genesco retail locations including Journeys, Journeys Kidz, Shi by Journeys and Underground Station, as well as through the Company's online and direct portals and

"The Journeys Smartphone Promotion is a great opportunity to continue to build our mobile strategy, which currently includes our mobile website and our partnership with SCVNGR," said James C. Estepa, President and CEO of Genesco Retail. "In addition, this promotion provides a great value for both our customers and employees."

Here's how it works:

About Journeys

Journeys, a division of Genesco Inc. (NYSE: GCO), is a leader in the teen specialty retail scene, with more than [815] stores across the United States and Canada. Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 12- to 22-year-old guys and girls. Journeys offers a wide variety of trendy, relevant brands that cater to teens that seek the hottest, new styles. The Journeys store is more than a retail environment; it's an extension of the teen lifestyle.  From the plasma TVs playing exclusive content and the latest music videos, to our visual merchandising strategy and promotions, to our employees whose image and style reflect our customers lifestyle and attitude; the Journeys store is designed to stay relevant and engage our core customer. In addition, Journeys reaches its customers through, a mobile website, catalog, national advertising, strategic cross-promotions, social media and an annual music and action sports tour - the Journeys Backyard BBQ ( Journeys - An Attitude You Can Wear!

About Genesco Inc.

Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear, sports apparel and accessories in more than 2,260 retail stores in the United States and Canada, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Johnston & Murphy, Underground Station, Hatworld, Lids, Hat Shack, Hat Zone, Head Quarters, Cap Connection and Sports Fan-Attic and on internet websites,,,,,,  and  The Company also sells footwear at wholesale under its Johnston & Murphy brand and under the licensed Dockers brand. Additional information on Genesco and its operating divisions may be accessed at its website

Offer Details

Free phone offer is only available with select service plans, data and messaging features and a new two-year subscriber agreement. Offer is subject to identity, credit, and/or eligibility check, and may require a deposit. Contract renewal and upgrade options may also be available for existing eligible customers, however price may vary. Service may not be available in all markets or on all wireless carriers. Activation fees, early termination fees, and additional restrictions apply. Must be 18 or older to qualify. Void where restricted or prohibited by law. Not valid with any other offer or for business accounts. Limited time offer that is subject to change and only valid in the United States. See full offer for details. Offers for wireless products and services are fulfilled by Simplexity, authorized agent for the featured wireless service providers. Please see or for complete rules and information. Promotion executed by PageMaster Corporation, Thousand Oaks, Calif.

SOURCE Journeys