Joy & Eve Behar Challenge Women to be Prepared if Heart Attack Strikes Without Warning

The Behars, the makers of Bayer® Aspirin and WomenHeart unite to help women recognize heart attack symptoms and offer a special-edition pill tote to keep the life-saving benefits of aspirin on hand

Oct 06, 2010, 10:23 ET from Bayer HealthCare

NEW YORK, Oct. 6 /PRNewswire/ -- For Joy Behar – comedienne, television host, author and mother – heart disease is a family affair. Despite having lost both parents to heart disease, Joy's mother Rose was not prepared when a sudden heart attack struck in her fifties.  Now, Joy and her daughter, Eve, are challenging women who have or are at risk for heart disease to be prepared and better their odds of surviving should a heart attack strike without warning. And they caution women, "don't stop there;" embrace this second chance at life by living a more heart-healthy lifestyle.

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Annually, heart attacks alone claim the lives of more than 250,000 women, which is six times more than will die of breast cancer.(1) More than half of those who died suddenly from a heart attack experienced no previous symptoms,(2) which is why Joy and Eve are partnering with the makers of Bayer® Aspirin and WomenHeart: The National Coalition for Women with Heart Disease (the nation's only patient-centered organization solely dedicated to advancing women's heart health through advocacy, community education and patient support), to alert women that being prepared can help save their lives.  This includes recognizing the sometimes subtle warning signs and keeping aspirin on hand to help reduce damage to the heart. To that end, the Behars, the Bayer Aspirin brand and WomenHeart are offering a special-edition pill tote with a convenient key-ring that makes it easy to always have aspirin on hand. Experts agree that taking as little as one-half (160 - 162.5 mg) of a regular-strength aspirin tablet, like Genuine Bayer Aspirin (325mg), can reduce the risk of death by up to 23 percent if administered as directed by a doctor when a heart attack is suspected and continued for 30 days thereafter.(3) The aspirin pill tote also comes with a wallet-sized card describing the symptoms of a heart attack and important emergency response tips, including calling 911 without delay.

"I've experienced firsthand the devastating impact that heart disease can have on a family when left unchecked, and I've learned that, when a heart attack strikes, your first line of defense is having an aspirin on hand to help reduce damage to the heart," said Joy.  "This is especially important for women, who are less likely than men to survive and are more likely to have a second attack.(4) Being prepared can offer women and their families that second chance to embrace a heart-healthy lifestyle."

"I value my relationship with my mother, and I also recognize the reality of heart disease in our family. We've talked about how shocking it was when her mom had a heart attack at such a young age," said Eve. "I'm hopeful that family members will consider the pill tote not only as a gift of love and support, but also as a commitment to being prepared."

Individuals can obtain a pill tote by visiting IAmProHeart.com and making a $5 donation to WomenHeart, limit two (2) per household. For each donation, Bayer will make a matching donation of $5 to WomenHeart, up to a maximum of $100,000. These donations will help fund educational programming and outreach that enable women with heart disease to share their experiences, lessons learned and personal stories of courage and survival with other women who have or are at risk for developing heart disease.

"It's so important for women to know their risk for heart disease, and to talk to their doctor about ways to be better prepared and better their odds of surviving should a heart attack strike without warning," said Karol Watson, M.D., chair of the WomenHeart Scientific Advisory Council and co-director of the Program in Preventative Cardiology at UCLA.

In addition, IAmProHeart.com provides useful heart-health tools and information and stories of real heart attack survivors, so women can be empowered to live a more heart-healthy "proHeart" lifestyle. Supporters of the I Am ProHeart Facebook page (www.facebook.com/iamproheart) will get frequent heart health tips and other updates about living ProHeart.

For more information on how to receive a special-edition pill tote, please visit IAmProHeart.com and facebook.com/iamproheart. In the event of a suspected heart attack, call 911 and take aspirin as directed by a doctor.  

About WomenHeart: The National Coalition for Women with Heart Disease

WomenHeart is the nation's only patient-centered advocacy organization serving the 42 million American women living with or at risk for heart disease – the number one killer of women.  WomenHeart is solely devoted to advancing women's heart health through advocacy, community education, and the nation's only patient-led support network for women living with heart disease.  WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. WomenHeart encourages all women to take charge of their heart health and get a free women's heart health action kit at www.womenheart.org/kit.

About Bayer Consumer Care

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips'®, Midol®, Alka-Seltzer®, One A Day® vitamins and Flintstones™ vitamins.

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(1) Lloyd-Jones D, Adams R, Brown T., et al. Heart disease and stroke statistics 2010 update: a report from the American Heart Association Statistics Committee and Stroke Statistics Subcommittee.  Circulation, 2010; 121:e1-e170

(2)  Ibid.

(3)  Bayer Aspirin professional drug label

(4)  Lloyd-Jones D, Adams R, Brown T., et al. Heart disease and stroke statistics 2010 update: a report from the American Heart Association Statistics Committee and Stroke Statistics Subcommittee.  Circulation, 2010; 121:e1-e170



SOURCE Bayer HealthCare



RELATED LINKS

http://www.womenheart.org/kit