KNOXVILLE, Tenn., Oct. 24, 2018 /PRNewswire/ -- JTV (Jewelry Television®), the leading omni-digital retailer of jewelry and gemstones in the U.S., has introduced jewelry with lab-grown diamonds, one of the first major retailers to do so. The lab-grown diamond jewelry, which includes a large assortment at exceptional values, is available via JTV.com and the brand's 24/7 nationwide broadcast network, starting on October 25.
"As a leader and innovator in the jewelry and gemstone industry for 25 years, JTV is best positioned to deliver lab-grown diamond jewelry that not only meets, but exceeds our customers expectations," said Tim Matthews, Chief Executive Officer, JTV. "While demand for traditional mined diamonds will remain steady, we believe demand for lab-grown diamond jewelry will increase exponentially and are thrilled that JTV provides customers with a clear and trustworthy source for this exciting new option."
The diamonds, which have the same chemical, physical and optical make-up as traditional mined diamonds, will be sourced from multiple partners across the globe to ensure only the highest-quality of lab-grown diamonds are featured in JTV's jewelry. “Creating diamonds in a lab is an incredibly complex process that has taken decades to refine” said Bill Kouns, Chief Merchandising Officer and Co-Founder of JTV, “but JTV has the expertise to uniquely bring new products to market by utilizing a combination of educational and entertaining story telling”.
JTV's lab-grown diamond collection offers affordable fashion designs for everyday wear, as well as classic looks for milestone occasions. With its lower price on lab-grown diamonds compared to traditional mined diamonds, JTV continues to offer extraordinary product at extraordinary prices.
For additional information, visit JTV.com.
About Jewelry Television®
JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 25-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2017. For more information, visit JTV.com and JTV's social media channels: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn