KNOXVILLE, Tenn., Sept. 28, 2018 /PRNewswire/ -- As part of its 25th birthday celebrations, JTV (Jewelry Television®) announced today the launch of a newly designed and renovated studio space, including an immersive 330 degree set environment. Alongside the world renowned and Emmy Award-Winning design firm Jack Morton Design, JTV began planning in January 2018, followed by six months of design and four months of construction.
Renovations include upgraded sets, cameras, lighting and other production support. The remodel allows for an expansive scenic environment, with 13 vignettes to provide unique backgrounds for the wide range of JTV shows.
"We're continually challenging ourselves to deliver the best experience possible to our customer, especially those who view our broadcast," said Tim Matthews, CEO and President. "These new, updated sets will allow us to engage our viewers in a more comfortable and inviting environment, while also giving us the opportunity to highlight more details and features of our jewelry."
These renovations come on the heels of JTV's first ever "JTV Jewelry Love Tour" – a multi-stop bus tour featuring the best of JTV jewelry, interactive activities and experiences and more – which hit the road in late August to bring the online and broadcast experience to consumers in-person across the South.
Tune in to JTV on Sept. 28 at 8:00 p.m. ET for Girlfriend Friday and be one of the first to see the new studio space.
- More than 15,000 hours total to design, create, build, install and make ready for air
- 13 total unique vignettes
- More than 10 miles of electrical cable run to power the new studios
- A half-mile of LEDs lights installed
- More than 2,000 feet of network cable run to allow lighting to communicate with controller
- 13,495.68 pounds of plywood (6.75 tons) used to build
- 7,500 linear feet of molding installed
About Jewelry Television®
JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 24-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2017. For more information, visit JTV.com and JTV's social media channels: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn
About Jack Morton Design
A leading experiential marketing agency with global reach, Jack Morton Worldwide creates multidimensional experiences and environments that engage and inspire. Our experiential toolkit integrates live events, branded 3D environments, broadcast set design and construction, digital and interactive media, training, film and video, experiential planning and measurement of both return on investment and return on experience.
Production Design Group (PDG), founded in 1990, has been a part of Jack Morton since 2000. For over 25 years, PDG has created award-winning broadcast environments for the most prestigious media and content brands in the world, including news, entertainment, culture and sports. Jack Morton PDG has extensive experience managing and executing the installation of complex broadcast environments.