Juicy Couture Holiday 2010 by Erin Fetherston: The Capsule Collection



Dec 01, 2010, 17:37 ET from Juicy Couture

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- Juicy Couture's debut capsule with Erin Fetherston for Holiday 2010 is now in stores.  This is the first collection of an ongoing collaboration. Inspired by iconic Juicy elements such as heritage fabrics like velvet, velour, viscose and silk ribbed waistbands and draw-cords -- the guest designer and creative consultant infuses her own feminine, fun-loving spirit for a glamorous dress-up dress-down holiday collection.

Fetherston brings modern proportions to 1930s and 1970s inspired silhouettes through a series of dresses and separates in rich, just this side of holiday jewel tones. A draped silk skirt wears a giant abstract bow, while a washed silk dress gets a velvet bow draped across the bust. The beloved Juicy track pant is re-imagined as a front-pleat silk pant with a braided draw-cord finished in rhinestone-encrusted tips. And, the season's sure-to-be favorite -- the silk tuxedo jumpsuit -- boasts a waist wrapped in a bejeweled bow.

The playful rhinestone, sequin, bead and bow motifs threaded throughout, continue beautifully in a viscose scoop neck T-shirt embellished with rhinestones and little bow, giving it that Juicy girly flare. The dolman velvet jacket with its single rhinestone closure and the silver-sequined, black-beaded velvet blazer both promise to lend a perfect holiday sparkle to any occasion.

"These pieces have the right balance of sparkle and casual chic elegance," said Fetherston.  "I see them being perfect for a New Year's Eve fete or a night on the town."

Rounding out the collection, Fetherston also adds an offering of jewelry to compliment the line. Inspired by art deco detailing, Fetherston creates a stunning selection using a modern mix of metals and materials.  Rings, earrings and a miniature coin purse-inspired necklace all remain true to the capsule. Gorgeous necklaces in silver and gold carry on the collection's tassel and ribbon detailing. Among the many cute and playful pieces is a headband affixed with sparkly, beaded kitty ears. This is the perfect novelty piece worn best by a jaunty party girl with a sense of humor. The designer also plays with different iterations of jewelry though hair accessories.

And, of course, no holiday offering is complete without the right shoe. Fetherston nails it with a very sparkly glitter open-toe pump in gunmetal or gold.

Erin Fetherston's Juicy Loves Glamour Girls collection is sold in Juicy Couture boutiques, on JuicyCouture.com, and in select department stores worldwide. Prices range from $158.00 to $378.00 in the US. This holiday capsule represents Fetherston's first designs for Juicy Couture and her designs and creative influence will be seen across the brand through 2011.

About Juicy Couture

Juicy Couture is the world's most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident, and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and baby. Juicy's newest collection, Bird by Juicy Couture, is an elevated assortment that meshes street-wear-chic with pedigreed luxury to create the quintessential wardrobe for the modern, downtown muse. Juicy Couture is available in the United States through approximately 100 Juicy Couture and Juicy Couture Outlet stores, in select department stores, and online at JuicyCouture.com. The World of Juicy is expanding at an unprecedented pace, and Juicy Couture is currently available in approximately 60 countries through retail destinations in the UK, EU, Middle East, and Asia.

About Erin Fetherston

Born and raised in the San Francisco Bay Area, designer Erin Fetherston graduated from UC Berkeley before attending Parsons Paris to study fashion design.  In 2005, she first presented her eponymous label during the Paris haute couture shows.  From its debut, the collection established Fetherston's signature feminine, whimsical and romantic sensibility, earning the brand a devoted following of press and celebrities.  In 2007, Fetherston moved to New York City where she has since shown her ready-to-wear collection during New York City Fashion Week.  Fetherston is also known for her multi-media projects, creating short films and photographic works in tandem with famed photographer Ellen Von Unwerth featuring Kirsten Dunst, Zooey Deschanel and Karen Elson.  Among her honors, Fetherston was a recipient of the 2007 Ecco Domani Fashion Foundation Award, a finalist for the 2007 CFDA/Vogue Fashion Fund, and in 2009 was inducted as a member of the CFDA.  The Erin Fetherston collection can currently be found in luxury boutiques and department stores around the world.


SOURCE Juicy Couture