Julep Beauty Unveils First Fully Customizable Beauty Subscription Box

SEATTLE, May 13, 2014 /PRNewswire/ -- Today, Julep Beauty, the world's fastest-growing beauty brand, announced the first fully customizable monthly beauty box subscription. Beginning this month, subscribers to the Julep Maven service can create their own personalized mix of products for their boxes, choosing from among two million possible combinations of full-size beauty products and limited-batch nail polishes.

In the past, "subscription" has meant "set it and forget it" – sign up, give up your credit card, and then each month receive a selection of products chosen per the brand's schedule. Julep is changing that paradigm by asking customers to actively engage in their subscription each month, choosing exactly which products they'd like to receive. Subscribers will be able to choose from innovative new products or Julep bestsellers, discovering the latest in skincare, color cosmetics, and nail colors.

"We want women to engage with us each month," said Jane Park, CEO and founder of Julep. "With this new service, we're bringing the beauty counter experience to our community of Maven subscribers; letting them actively engage in product selection so they receive exactly the combination of monthly products that works for them."

During a window of five days every month, Maven subscribers are invited to view the newest products, discuss on Julep's active social communities online, and then make their own personalized selection of products for inclusion in their boxes. This engagement subscription model lets shoppers come together at "a moment in time" to share their opinions and feedback.

"For beauty enthusiasts, the monthly Maven window is like the lead up to the Oscars," said Park. "It's a time when our community comes together, posts questions and comments on Facebook, reaches out to others on Twitter, Instagram and YouTube, and makes and changes their selections in real-time, in part based on what they learn from us and each other."

"We're only able to do this because we're a full-stack beauty company," said Park.  "Since we own the entire customer experience from product development through to fulfillment, we can let customers choose from the over 300 new products we launch every year, including the best of what we've launched to date."

"Julep has always been a company using the power the web to revolutionize retail, combining the web's ability to enable 1:1 personalization with proprietary insights into the latest beauty trends," said Jason Stoffer, partner at Maveron, an investor in Julep. "Julep is the first ecommerce company to offer a fully-customizable monthly subscription box, combining innovation in real-time distribution, personalization, and social engagement together to offer a totally new type of subscription service that blows the old 'set-it-and-forget-it' model out of the water."

Resources:

• More details on the New Maven Box
• Follow Julep on Facebook
• Follow Julep on Twitter
• Follow Jane Park on Twitter

About Julep Beauty Inc.
Founded in 2007, Julep is the world's fastest-growing omnichannel beauty brand. Taking a social approach to product development, the company launches over 300 Julep branded, toxin-free nail, color cosmetics and skincare products each year. Julep is the only beauty brand that creates new products based on crowd sourced customer feedback gathered via social channels such as forums, Facebook, Twitter, Instagram and Pinterest. By infusing "tech startup DNA" with the latest beauty innovations, Julep brings products to market 10X faster than traditional beauty brands, launching first with its online innovation subscription program as well as inviting women to shop in Sephora, QVC, and Nordstrom. Based in Seattle, Julep has raised $56 million from leading venture capital firms Andreessen Horowitz, Altimeter Capital, Azure Capital, Madrona Venture Group, Maveron, as well as celebrity backers such as Will Smith and Jay-Z.

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SOURCE Julep Beauty