Julep's Fashion Week Secret Weapon

Leader in Hand and Nail Care Introduces New Freedom Polymer Top Coat for Runway Manicures

Feb 07, 2013, 09:00 ET from Julep

SEATTLE, Feb. 7, 2013 /PRNewswire/ -- Julep, one of the fastest growing nail brands in the industry, has a secret weapon heading into New York Fashion Week this February—and backstage manicures will never be the same. Julep's revolutionary new Freedom Polymer Top Coat cures in just five minutes in natural light to create a gel-like shine, but can be removed with regular nail polish remover. Behind the scenes at runway shows like Trina Turk, Dennis Basso and Yigal Azrouel, Freedom's fast dry will save crucial time for models that have to change in and out of clothes quickly. And, because their nails handle so much abuse during Fashion Week, getting such a glossy shine without the harsh chemicals associated with gels is big news. 

(Photo: http://photos.prnewswire.com/prnh/20130207/NY56077 )

Freedom Polymer Top Coat is the first of many exciting launches for Julep in 2013, and Founder and CEO Jane Park is serious about offering real results as her product lines grows. In an independent, blind 3rd party clinical study, 100% of all subjects using Freedom Polymer Top Coat reported smooth and smudge free nails after only five minutes of drying time. Eighty-two percent of all subjects reported only mild wear at five days post-application, and better overall wear than the leading regular top coat.

"Our Julep Maven subscription program allows us to not only keep our finger on the pulse of what's hot on the runways, but also tune in to what real women care about in the beauty space," Park explains.  "Between our experience with what fashion designers want and the overwhelming feedback from our Mavens, we've been inspired to go even further into beauty with new products we believe in. Our new Freedom Polymer Top Coat is one of many of these new launches. The thousands of pre-orders we received during our soft launch confirmed the demand and we're excited to offer it now for immediate delivery. Throughout 2013, Julep is looking forward to making runway-inspired beauty innovation accessible to everyone."

Freedom Polymer Top Coat is available on www.Julep.com, Sephora and QVC beginning today for $18.00.  You can browse additional Julep products and new launches including the Julep American Beauty Volumizing Mascara and the Julep Daylight Defense Lip Balm on www.Julep.com, with select collections available at Sephora and on QVC.  For more information, follow Julep at Facebook.com/Julep and Twitter.com/JulepMaven.

About Julep
Founded on the belief that beauty is a connection, not a competition, Julep was created to celebrate the bond between girlfriends.  Leveraging the expertise gained in their four boutique nail parlors in the Seattle area, Julep has created a line of the most effective, toxin-free "Mani Care" and "Pedi Care" products and the latest runway-inspired nail colors.  To further their mission of empowering and connecting women, Julep launched Powered by Girlfriends, an ongoing program that donates a percentage or proceeds from the sale of every Julep product to organizations that support women.  For more information, please visit www.julep.com.
Follow Julep: Twitter @JulepMaven / Facebook https://www.facebook.com/julep/ Pinterest http://pinterest.com/julepmaven.