NEW YORK, Aug. 16, 2017 /PRNewswire/ -- Julius, the premiere influencer marketing platform, was founded in late 2016 with a guiding principal to deliver the best end-to-end workflow solution for influencer marketing campaigns. It's goal is simple; provide the best data in a simple platform that provides four key elements:
- Search for the right influencer for your brand/campaign
- Contact the influencers directly
- Activate and manage a campaign
- Report on key performance metrics
To that end, Julius today announced the release of its new Reporting feature. Now clients have the ability to not just report on overall campaign performance but drill down to post level performance metrics. The new feature also allows campaign managers to report performance metrics on an hourly basis during the first three days of a campaign, allowing them to react and edit as needed. In the quest to also provide the highest quality of data, the feature was released with new key metrics based on industry needs and client feedback. "Our goal is to have a platform that provides the best overall experience for our clients," said Gloria Stitt, VP of Marketing. "That includes providing the best data points, in one solution that allows them to make informed and insightful data driven decisions."
Julius is the evolution of Thuzio's original influencer marketing software, Thuzio 360, which since 2015, has been the preferred influencer search engine and outreach tool for hundreds of brands and agencies including Reebok, Mashable, and Wieden + Kennedy. Now it's own company, Julius is the premiere influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. The platform provides access to 75,000+ detailed influencer profiles.