July in Review: 13 Top Consumer Press Releases

A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including a new Rakuten American Express card, the 50th birthday celebration of Miller Lite and a spotlight on National Ice Cream Day.

NEW YORK, Aug. 8, 2025 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month's most popular releases and newsworthy trends, here's a recap of some of the past month's most read- and engaged-with stories.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. This Summer's Flex? A BuzzBallz Shaped Pool
   Loud, proud, and made for those who treat fun like a lifestyle, this fully functional above-ground pool turns basic backyards into full-blown BuzzBallz celebrations. Shaped exactly like the iconic round cocktail container and complete with a pull-tab floaty and lid (aka pool cover), the BuzzBallz pool measures nearly six feet wide, over five feet tall, and is painted in fan-favorite Berry Cherry Limeade blue. 
2. New Rakuten American Express® Card, Powered by Imprint, Offers an Extra Four Percent Cash Back on Rakuten Purchases
   The Rakuten Card, powered by Imprint, turns shopping into an even more rewarding experience, offering cardholders industry-leading Cash Back rewards with no annual fee, along with unique offers, experiences, and protections from the American Express network. With the Rakuten Card, cardholders will receive an extra four percent Cash Back on top of what they already earn while shopping on Rakuten's platform of more than 3,500 stores, in-person, or online, up to the first $7,000 of credit card spending each calendar year.
3. The New Sturgis Harley-Davidson Dealership Makes Sturgis Rally History with Limited-Edition Motorcycle Giveaway and First-Ever Sales on Main Street
    "We're proud to serve riders who are here for the Sturgis Rally and riding throughout the Black Hills, bringing the Harley-Davidson experience to life at every turn," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "This experience is about creating unforgettable moments for people who live to ride, and for the 85^th Rally, we plan to do just that."
4. KFC® Begins its Comeback Era, Issues Come Back Call to Fried Chicken Fans with Free Bucket On Us* Offer
   With a renewed focus on what fans love most and a flavor-obsessed mindset, KFC is doubling down on what made it iconic: freshly prepared Original Recipe® chicken, made with the Colonel's legendary blend of 11 herbs and spices.
5. Victoria's Secret PINK and LoveShackFancy Debut Limited- Edition Collection Celebrating Friendship, Fun and Femininity
   The collection seamlessly blends the two brands' distinct styles, pairing PINK's coveted lifestyle essentials and playful edge with LoveShackFancy's feminine flair and vintage-inspired touches. With must-have lounge sets, signature foldover flare leggings, party-ready dresses, embroidered panties and accessories, the collaboration offers a fresh take on feminine fashion with a Gen Z twist.
6. Callaway is Launching the Happy Gilmore 2 Limited Edition Odyssey Hockey Stick Putters and Golf Balls to Celebrate the Release of The Highly Anticipated Movie
   Happy Gilmore uses a Callaway Chrome Tour Ball in the Netflix movie, and the Happy Gilmore 2 Limited Edition Balls prominently feature popular visuals and quotes including the hockey jersey design, hockey sticks, along with iconic lines like "just tap it in" and "it's all in the hips" to add some fun.
7. High Noon Announces Recall of its Vodka Seltzer Beach Pack (12 Pack) Due to Inclusion of CELSIUS® ASTRO VIBE™ Energy Drink Cans that were Inadvertently Filled with Vodka Seltzer
   High Noon is recalling two production lots of High Noon Beach Variety packs (12-pack/12 fluid ounce cans). Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top.
8. Casio Launches First-Ever Mechanical Edifice: Meet the EFK100 Series
   Each model features Casio's signature attention to detail, with forged carbon or textured electroformed dials, sapphire crystal, and a robust stainless-steel bracelet with both hairline and mirror finishes that elevates both form and function.
9. Gunna Becomes an Owner of Flerish, the Clean Hydration Brand Powering His Wellness Journey
   Flerish is one of the first hydration brands to use watermelon as its base. Each bottle is layered with vibrant flavors and packed with clean, functional ingredients including Vitamin E, B6, B12, L-Theanine, Zinc, and Magnesium. The formula is built for performance and recovery, with no artificial sweeteners or dyes.
10. Miller Lite Celebrates 50 Years With 50k Beers and a Coast-To-Coast Toast
    "The 50th anniversary is just more than a milestone for Miller Lite, it's a celebration of our fans and the five decades we've spent together enjoying Miller Time," said Ann Legan, vice president of marketing, Miller family of brands. "As a thank you to our Miller Lite family, this August 1, on International Beer Day, we're giving away 50,000 beers and inviting fans to raise a glass to 50 years of celebrations – and 50+ more years of memories."
11. Ariana Grande Unveils the Next Chapter of Her LOVENOTES Fragrance Collection, Exclusively at Sephora
    Academy Award nominated and Grammy winning global sensation Ariana Grande expands her LOVENOTES fragrance collection with her newest scent, Plush Vanilla, which launched exclusively with Sephora on July 31st. The launch of Plush Vanilla introduces a new chapter to the multihyphenate's iconic LOVENOTES fragrance collection bringing in a new era of gourmand fragrance.
12. PepsiCo Launches First Ever Prebiotic Cola in Traditional Cola Category
    PepsiCo is proud to introduce Pepsi® Prebiotic Cola, the evolution of cola created to reflect the tastes and values of today's cola lovers. This innovation includes 5 grams of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic crisp, refreshing taste of Pepsi—with the added functional ingredient of 3 grams of prebiotic fiber.
13. Popeyes® Officially Dips Into The Party with Their First-Ever Signature Sauce Designed to Enhance the Dipping Experience
    Unlike any other sauce on their menu, this creamy, craveable and unique sauce is one of a kind and undeniably Popeyes. Inspired by the brand's New Orleans roots, the new Signature Sauce combines the bold flavors of the Louisiana "holy trinity"; bell pepper, celery, and onion, along with garlic and a dash of hot sauce for just the right amount of heat.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Trending Topics

Among the consumer news that was distributed in July, the PR Newswire team was able to spot several larger stories that highlight the trends shaping the industry.

• National Ice Cream Day: National Ice Cream Day was on July 20, and snack brands around the country unveiled specials and new products to celebrate America's favorite cold treat. My/Mochi released its first-ever mochi ice cream sandwiches in two exclusive flavors, and Cold Stone Creamery unveiled a limited time OREO® Waffle Taco until July 31, among other benefits and promo codes for loyalty members. The hype extended to even the skincare industry, with LANEIGE and Baskin-Robbins® unveiling a Rainbow Sherbet-inspired lip mask in collaboration with Sydney Sweeney.
• Back to School: With summer winding down and the days getting shorter, millions of Americans are getting ready for the return to school in the fall. Crayola announced its first Global Color Vote, with consumers able to vote for their favorite colors to be featured in an upcoming collection. Voting is open until September 30. Yamaha launched its yearly Back-to-School Music Sweepstakes, giving students and young musicians a chance to win a one-year rental of a stringed or wind instrument and over 80,000 pages of sheet music. And in support of Big Brothers Big Sisters of America, Dove and Walmart have partnered to donate $0.05 for every Dove and Dove Men + Care item sold in Walmart stores until August 31.

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