Jumeirah Restaurants Announces Opening of The Ivy

DUBAI, UAE, June 20, 2011 /PRNewswire/ --

Jumeirah Restaurants has announced that the highly anticipated Ivy restaurant is set to open its doors in Dubai, taking forward the long-standing tradition of the international brasserie in London.

The Ivy in Dubai will share the same standards of food, ambience and service as The Ivy in London, but will also take on board the best that Dubai has to offer. Located on the ground floor of The Boulevard, Jumeirah Emirates Towers, which is one of Jumeirah's Dubai hotels, The Ivy has been welcoming diners since 9 June, 2011.

Designed by Martin Brudnizki, the restaurant will serve as an ideal place for lunch, dinner or simply a drink at the bar. Housing a private dining room and a 60 seat terrace, The Ivy will offer a brasserie-style menu with a selection of classics, such as its world famous shepherd's pie, Dover sole, and Scandinavian iced berries with hot white chocolate sauce. Dishes from around the world such as sashimi and Thai-baked sea bass are some of the other favourites The Ivy will offer.

Phil Broad, managing director of Jumeirah Restaurants, said: "The opening of The Ivy in Dubai has been highly anticipated by patrons for whom dining at the London brasserie has become a custom. It is a welcome addition to the Jumeirah restaurant portfolio. With its sophisticated décor and delicious food, The Ivy is set to become a landmark in Dubai. Similar to The Ivy in London, we are confident that delivering a gourmet experience and great value for money will keep our customers coming back to the Dubai restaurant."

Owned by the parent company Caprice Holdings, The Ivy is one of London's favourite restaurants; a uniquely British institution known throughout the world. An extensive refurbishment in 1990, with oak panelling, stained glass and site-specific commissions from leading contemporary artists, re-established The Ivy in London to that of its early-20th century heyday. It continues to be a staple with the pre and post-theatre crowds, and boasts a devoted clientele from the arts, media and beyond.

The critically acclaimed and hugely popular Rivington Grill, located at The Souk Al Bahar, Level 3, Old Town at Downtown Burj Khalifa, is the sister restaurant of The Ivy. The first Caprice Holdings restaurant to open in Dubai under the management of Jumeirah Restaurants LLC, Rivington Grill's immense success is a testament to what can be expected from The Ivy.

Jumeirah Restaurants is a company of successfully developed restaurant concepts that are licensed globally. An important and strategic addition to the Jumeirah Group portfolio, the company's mission is to set up and license innovative restaurants worldwide. The noodle house was the first restaurant brand to be created and is the flagship of Jumeirah Restaurants. Other concepts include Sana Bonta, Urbano, AllFreshCo, Rice plus Spice and The Flaming Revolution.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hotel chain and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts, as well as a number of great dining options offered by

Jumeirah Restaurants including the Rivington Grill in Dubai and The Noodle House, the flagship restaurant of the brand.

Jumeirah Hotels & Resorts portfolio includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Essex House in New York; and Jumeirah Himalayas Hotel in Shanghai. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.

For further information please contact:

Genevieve Picard
Director of Corporate Communications
PO Box 214159
Dubai
United Arab Emirates
+971-4-406-8505

http://www.jumeirah.com

SOURCE Jumeirah Group