Junami™ Apples- A Treasured New Treat is Available in Select U.S. Markets

New apple is appealing to consumers

Jan 29, 2013, 18:06 ET from Rainier Fruit Company

SELAH, Wash., Jan. 29, 2013 /PRNewswire/ -- Taking a bite out of the winter fruit doldrums is a new, delicious apple bursting with flavor. Rainier Fruit Company is making available its exclusive new Junami™ brand apple for a limited time while supplies last in select U.S. markets. The new apple is proving to be very popular with consumers.

While harvested in fall like other apples, Junami are made available in the winter for a variety of reasons including flavor and marketability. One of the qualities of Junami apples is the capacity to build flavor while in storage much like the Lady Alice® brand apples that are arriving in stores.

"The Junami™ apple offers the best characteristics of several varieties and combines them into one.  It has been very popular in Europe and we expect it to be a major apple brand in the United States in the next few years," said Suzanne Wolter, director of marketing for Rainier.  "We know that consumers especially like Junami™ apples because of their  juiciness, crisp texture and well balanced taste."

The Junami™ apple is best described as having a special crisp, fruity character and is a real thirst quencher with its invigorating flavor. It is especially popular with young adults, or those who love delicious, juicy apples. The flavor is slightly perfumed, with a nice balance of a fresh, tangy taste and crispy bite. It is beautifully round with eye-catching red color. 

Until recently, Junami™ apples were only grown in northwestern Europe under stringent and controlled conditions.  To guarantee a perfect taste and optimum quality, Junami™ apples are only cultivated in the very best regions, like those in Eastern Washington. Continuous quality monitoring ensures a flawless and authentic brand apple.

The Junami™ apple originated in Switzerland.  It is a cross between Idared, Maigold and Elstar, uniting the best characteristics of each in this new fruity thirst quencher.  The Junami™ apple is also known for its excellent keeping qualities.  Junami™ apples will be available in a greater number of select grocery stores across the country in the years to come.

Rainier Fruit Company is the exclusive North American grower/shipper of Junami™ brand apples.  Junami™ apples will be available at select locations throughout the United States. While supplies last, consumers can find a store nearest to them by visiting Rainier Fruit's website at www.rainierfruit.com.

About Rainier Fruit Company

Rainier Fruit Company is one of the largest growers of fresh apples, pears, cherries and blueberries in the United States. For more than 100 years, Rainier Fruit Company has been growing premium Northwest fruit that consistently appeals to consumers. The company is committed to growing the highest quality fruit, while running their business honestly, ethically and efficiently. For additional information about Rainier Fruit Company and the Junami™ apple please visit: www.RainierFruit.com.

SOURCE Rainier Fruit Company