June 2014 Study Shows 110.2% Increase in Retail Revenue Resulting from Smartphone-Generated Visits to Mobile-Optimized Websites vs. 2013

Jul 08, 2014, 16:03 ET from Branding Brand

PITTSBURGH, July 8, 2014 /PRNewswire/ -- Branding Brand, the leading mobile commerce provider  for the Nation's top-grossing retailers, today released its Mobile Commerce Index for June 2014. The exclusive worldwide data sample pinpoints consumer mobile commerce use and identifies global trends reporting smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites.

Issued monthly, the Branding Brand Mobile Commerce Index utilizes a consistent sample of clients in various industries including apparel, health & beauty, and home goods. It serves as the largest collection of data on retail websites specifically optimized for consumer purchases via iPhone, Android, and other smartphones. 

Comparing June 2013 vs. June 2014, the Branding Brand Mobile Commerce Index shows the following year-over-year differentiation for the 26 clients tracked: 

June 2013

  • Smartphone visits: 12,537,218
  • Smartphone orders: 92,255
  • Smartphone revenue: $7,435,662

June 2014

  • Smartphone visits: 19,667,372
  • Smartphone orders: 170,055
  • Smartphone revenue: $15,628,076

Year-Over-Year Mobile Growth Rates from June 2013 to June 2014:

  • Smartphone visits increased 56.9%
  • Smartphone orders increased 84.3%
  • Smartphone revenue increased 110.2%

Additional Data on Mobile Market Share:
In June 2014, smartphones generated 34.4% of total online visits (61.9% iOS, 37.3% Android) representing a market share increase of 43.3% from June 2013. Meanwhile, the market share of non-mobile (desktop/laptop) visits decreased 19.0% from June 2013 to June 2014. 

"Our June 2014 report marks the sixth consecutive month this year where our actual data undoubtedly quantifies a retail mobile mind shift," says Chris Mason, Branding Brand co-founder and CEO. "Remarkably, it's consumers themselves who are rapidly speeding the pace of m-commerce dominance. With the seamless integration of smartphones and tablets into our daily lives, buyers have come to expect mobile-optimized shopping experiences that are streamlined, quick, and convenient."

The complete Branding Brand Mobile Commerce Index report, along with accompanying images, is available at http://www.brandingbrand.com/data.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Crate & Barrel, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into optimized experiences for smartphones, tablets, and in-store. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.

SOURCE Branding Brand