Junior Achievement Marks Its Centennial in 2019 with Its "100 Years. 100% Ready" Campaign
JA Calls on Volunteers to Help Prepare Kids to be 100% Ready for the Future
COLORADO SPRINGS, Colo., Jan. 15, 2019 /PRNewswire/ -- Junior Achievement (JA) will be celebrating its centennial throughout 2019. Today, Junior Achievement is kicking off its 100 Years. 100% Ready™ awareness campaign, which was developed by ad agency Publicis Hawkeye. The campaign includes 15-second and 30-second television PSAs featuring ordinary kids going about their daily lives but emphasizing the importance of preparing them to be "100% Ready" for their futures. This is done by gaining the important life skills promoted by Junior Achievement programs and delivered by JA volunteers. The PSAs call-to-action for those interested in volunteering is to visit www.JA.org/Ready.
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