New report details the need for a more public markets-like investment experience and how GPs can adapt
SAN FRANCISCO, March 18, 2025 /PRNewswire/ -- Juniper Square, a pioneer of connected fund technologies and services for private markets GPs, has released "Rise of the Retail Investor: Impact on the Private Markets," a new report in collaboration with PitchBook, that explores the rise of retail investors in the private markets and how General Partners (GPs) will need to adapt to meet growing demand.
The report, which draws on PitchBook and other data sets, provides analysis on the booming private market investments landscape which is set to double to more than $60 trillion by 2032. It details a key driver in this growth–the retail investor–which could account for up to $7 trillion in net new capital flowing into private markets investment. To adequately adapt amid this ongoing shift, it is critical for GPs to adopt technology that enables them to operate with greater efficiency, automation, and scale.
Alex Robinson, CEO and Co-Founder of Juniper Square, provides actionable insights for GPs as they seek to meet demands of the burgeoning retail investor audience and deliver an integrated, smart, and simple investing experience akin to what they have come to expect from the public markets.
"If GPs want to earn their piece of this $7T pie, they'll need to scale their operations and modernize their technology to meet the expectations of these overwhelmingly digitally native investors," says Robinson. "At Juniper Square, we're focused on empowering our GP customers with the connected fund technologies and services they need to seize this opportunity and be better positioned to distinguish themselves in an evermore competitive fundraising environment."
Juniper Square believes three particular areas where GPs must focus are investor onboarding, investor management, and fund administration. Implementing modern, connected fund technologies and services that deliver leading capabilities like investor CRM, digital subscriptions, investor reporting, and insights alongside industry-leading fund administration enables GPs to meet the demands of institutional and retail investors in the private markets, both now and in the future.
To learn more about the "Rise of the Retail Investor: Impact on the Private Markets" and read Alex Robinson's full commentary, download the full report here. You can also hear directly from Alex in this video.
About Juniper Square
Juniper Square is dedicated to transforming the private markets investing experience. The company provides a full range of modern, connected fund technologies and services for over 2,100 private markets GPs across fundraising, reporting, fund administration, treasury, compliance, and business intelligence. Today, over $1 trillion of assets and 600,000+ LP accounts are managed through Juniper Square software and fund administration services.
SOURCE Juniper Square
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