Just in Time for Snow Season, Ariens® Company Introduces First, Only Auto-Turn Snow Blower

BRILLION, Wis., Nov. 6, 2013 /PRNewswire/ -- Winter storms are coming, and experts predict parts of the U.S. and Canada will see heavy snowfall this year. Just in time for snow removal season, Ariens® Company has unveiled the next generation of snow blowers that make snow removal easier and more efficient with Auto-Turn™ steering technology. The industry-first technology is only available on Ariens Sno-Thro® snow blowers.

"The Auto-Turn technology changes the snow removal experience, making it easier, faster and less stressful," says Dan Ariens, company President & CEO. "With Auto-Turn the machine does more work, and the homeowner does less. There's no need to make huge loops in the street to turn a corner. And you don't have to fumble with triggers to initiate the zero-turn feature – it's already enabled on the machine."

The technology allows effortless pivot turns, eliminating the straining and pulling associated with a traditional snow blower. Auto-Turn gives homeowners maximum control so they can guide the snow blower precisely and smoothly. They can also make a turn without slowing down or speeding up.

The cost of a snowthrower enabled with Auto-Turn is competitive with the cost of a comparable machine that does not have the zero-turn technology, according to Ariens.

"This feature is not out of reach to the average homeowner from a cost standpoint. It's one more feature to take into consideration when purchasing a snowthrower, and we think it's a critical one," says Ariens. "Consumers would typically take into account housing size, throwing distance and engine horsepower when purchasing a snow blower. Now they can also consider the maneuverability of the machine."

The Auto-Turn technology is exclusively available on most Ariens two-stage Sno-Thro models. The price starts at just $999. Auto-Turn snow blowers may be purchased at independent Ariens dealers and at The Home Depot stores across the U.S. and Canada.

Also new this season, Ariens introduces Path-Pro™, a single-stage snowthrower that is lightweight, compact, maneuverable and economical. Ariens says this snow blower is perfect for homeowners who have a small area to clear, receive less than 12 inches of snow per storm or simply need a supplemental, lightweight snow blower.

For more information visit www.ariens.com.

About Ariens Company
Established in 1933 in Brillion, Wis., Ariens Company is a leading manufacturer of outdoor power equipment for both consumer and professional use. The company's premium international brands include Ariens Sno-Thro® and Ariens lawn and garden products for consumers; Countax® and Westwood® lawn tractors; and Gravely® and Parker® commercial equipment for the landscape management, facilities maintenance and sports field sectors. Ariens' affiliates, Stens Corporation, J Thomas and Ariens Pty Ltd. (Australia), supply replacement parts to the outdoor power equipment industry. Ariens Company employs more than 1,400 people, with operations in Wisconsin, Nebraska, Indiana, Michigan, the United Kingdom, Norway and Australia. Visit www.ariens.com for more information.

Video with caption: "Just in time for snow removal season, Ariens® Company has unveiled the next generation of snow blowers that make snow removal easier and more efficient with Auto-Turn™ steering technology. The industry-first technology is only available on Ariens Sno-Thro® snow blowers." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM11824-20131106-1a.mp4

Video with caption: "Ariens Path-Pro™ is a new single-stage snow blower that is lightweight, compact and maneuverable. Path-Pro™ works well for homeowners who have a small space to clear or those who receive less than 12 inches of snow per storm." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM11824-20131106-2.mp4

Image with caption: "Ariens Company introduces Sno-Thro® snow blowers with Auto-Turn™ steering technology. Auto-Turn enables the user to make pivot turns, creating a faster, easier snow removal experience." Image available at: http://photos.prnewswire.com/prnh/20131106/MM11824

SOURCE Ariens Company