ROCHESTER, N.Y., Nov. 16, 2016 /PRNewswire/ -- Level 7 Market Research, an independent market research firm based in Rochester, N.Y., today releases the results of a timely nationwide study that provides marketers and consumers with useful insights on how supporters of both Hillary Clinton and Donald Trump are shopping, eating and celebrating this holiday season.
"We conducted this study mainly because over the last several months, this country has seen a version of two Americas, and we wanted to know if that was accurate. Surprisingly, it's really not," said John Richelsen, founder and senior managing partner, Level 7 Market Research. "Marketers will be interested in the results to better understand their audiences' behaviors, and consumers can use the results to gain a better understanding of their neighbors, friends and family members, even those who may have been on opposite sides of the polls. Plus, it's pretty entertaining."
The study was conducted a week prior to the election, and those polled were asked a number of questions specific to the holiday season; including who is shopping where (online and offline) and when, how much they plan to spend, preferences in Christmas music, favorite foods, when they plan to decorate, and many more. The final report features dozens of revealing statistics and insights. Some key findings include:
- Trump supporters like the pigskin. For them, football is what's on TV at Thanksgiving. They're 40% more likely to say it's the focal point of the day.
- Happy New Year! 42% of Clinton supporters will be celebrating New Year's Eve at a party (either out or their own). Only 29% of Trump supporters will be doing the same.
- Trump supporters are 60% more likely than Clinton supporters to attend a religious service over the holiday season.
- As divided as the country seems today, Americans are alike in many ways. Both Trump and Clinton supporters ranked the exact same top 5 Christmas songs.
"The study reveals some great insights for marketers, including intel on which stores voters prefer, what's on their wish lists, and how and when they're shopping," said Richelsen. "It's useful too, for consumers, since the results can help them serve and shop smarter."
The report is available for free at: www.level7research.com/holiday-poll-2016/. In addition, summaries of several of the categories are available as downloadable infographics.
About Level 7 Market Research
Level 7 Market Research is an independent market research firm made up of seasoned professionals with over 60 years combined experience in consumer and business to business research. Their experience and the company's unique approach delivers actionable, data driven insights directed at helping clients solve challenges and achieve brand and sales success. Get to know the company and its founders, and read case studies and client testimonials on www.level7research.com.
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SOURCE Level 7 Market Research