Just When You Thought Pumpkin Spice Couldn't Get Any Better - Captain Morgan Jack-O'Blast Has Arrived

NEW YORK, Sept. 29, 2016 /PRNewswire/ -- ON A SHIP, SOON TO DOCK - Rum lovers and pumpkin spice fanatics, get your glasses ready! Your obsession with pumpkin is no longer limited to the standard pumpkin beer and pumpkin spiced lattes this season. Captain Morgan is here to fill the void with chilled pumpkin spiced flavored shots. Prepare yourself for an epic fall season with CAPTAIN MORGAN Jack-O'Blast Limited Edition Pumpkin Spiced Rum, the first pumpkin spiced rum offering to ever hit shelves.

Stemming from last year's celebrated release of CAPTAIN MORGAN Cannon Blast, Captain Morgan is revolutionizing the shots category once again with this new pumpkin spiced rum. Jack-O'Blast represents fall in a shot glass, blending Caribbean rum with some of your favorite seasonal flavors – fresh pumpkin, cinnamon and other autumnal spices – creating an insanely delicious shot.

"As much as we enjoyed tropical cocktails over the summer, it's time to make room for the bold flavors of fall everyone enjoys," said Linda Bethea, Vice President of Captain Morgan. "Captain Morgan Jack-O'Blast is a must-have for responsible adult consumers during their favorite seasonal activities, whether it's at football tailgates, Halloween parties or backyard bonfires with friends."

While Captain Morgan Jack-O'Blast boasts the identical shape of its predecessor, Captain Morgan Cannon Blast, it features autumn colors of orange and green.  To solidify its place as fall's must-have shot, the bold, round bottle simulates the look of a carved pumpkin when illuminated under a black light. The pumpkin spiced rum (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle and is currently available nationwide for a limited time this fall.

Best enjoyed chilled as a fall-inspired shot, Captain Morgan Jack-O'Blast can also be served as a drop shot or as the key ingredient in a number of seasonal drinks. When celebrating with friends this fall, try the Apple Jack-O cocktail:

Apple Jack-O
1.5 oz. Captain Morgan Jack O'Blast
4 oz. chilled apple cider

Directions: Combine Captain Morgan Jack-O'Blast with chilled apple cider and serve over ice.

We don't need a pumpkin shortage, please sip your Jack-O-Blast in moderation. To learn more about CAPTAIN MORGAN follow us on social media on Instagram (@CaptainMorganUSA), Twitter (@CaptainMorganUS) and like us on Facebook (@CaptainMorganUSA).

About Diageo 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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SOURCE Diageo