JustFab Inc. and Kate Hudson Announce the Launch of Fabletics

New Lifestyle Athleticwear Brand Revolutionizes How Women Shop for Athleticwear with a Curated and Personalized Shopping Experience

Designs Blend Fashion and Function with Premium Fabrics and High Quality Construction at Affordable Prices for All Women

Oct 01, 2013, 09:08 ET from JustFab Inc.

EL SEGUNDO, Calif., Oct. 1, 2013 /PRNewswire/ -- Award-winning actress Kate Hudson has co-founded a new line of lifestyle athletic wear apparel and accessories with JustFab Inc., the worldwide leading fashion subscription company. Available online beginning today at www.fabletics.com, Fabletics features designs inspired by her personal wardrobe and active lifestyle.

(Photo: http://photos.prnewswire.com/prnh/20131001/LA89523)

Fabletics offers today's active woman high quality, fashion-infused athleticwear to help her look and feel her best as she lives her busy life. Sharing the same commitment to supporting all women on their journeys to living fit, Fabletics and Hudson have collaborated to create stylish, high performance designs using premium fabrics and construction to compliment a variety of body types – all at accessible prices.

"The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type; things women can feel good in all day," said Hudson, co-founder of Fabletics. "At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won't break the bank."

"As a lifelong fitness enthusiast, I wanted to create an athleticwear solution that upholds the core principles that JustFab Inc. is known for – high quality products at affordable prices," said Don Ressler, co-CEO of JustFab Inc. "Now, women can now effortlessly receive complete workout outfits at their doorstep that offer exceptional value every month. With personalized monthly outfit recommendations and a curated shopping experience, Fabletics offers active women an innovative new way to shop for lifestyle athleticwear."

Priced under $100, Fabletics features workout essentials such as sports bras, shorts, leggings, and tanks. The collection focuses on easy-to-wear layering pieces such as cozy jackets and hoodies, buttery soft tees and long-sleeved tops, stylish cardigan wraps, and accessories such as scarves so women can look good and feel great no matter where their workouts take them.

Fabletics changes the way women shop for athleticwear with a curated shopping experience that offers personalized outfit recommendations based on their style and workout preferences. Members who choose VIP membership at checkout receive the greatest value, with complete looks that include a top and a bottom starting at just $49.95 – a savings of up to 40% off retail prices. VIP members will also save on individual items, and receive perks such as Reward Points and exclusive offers. There is never an obligation to buy – VIP members can buy what they love or skip the month. Shoppers can also check out as regular members and still enjoy the value and savings that Fabletics offers compared to competing premium brands. All members enjoy free shipping on orders over $49.95.

Customers can browse the Fabletics collection, complete their style profile for personalized outfit recommendations, and meet Kate at www.fabletics.com

About Fabletics
Fabletics is an innovative, high quality athleticwear and accessories line for today's active woman. Our designs uphold our core principles of fit, function and style – all at great prices. From workout essentials to fashion-infused designs, Fabletics offers a range of athleticwear for the workout and beyond.

But it's not just about looking fabulous. No matter where we are in our journey of greatness, we can always use support, friendship and inspiration. To help us tap into our greatness and fuel our passion, Fabletics is starting a movement. And everyone's welcome. Join the movement at www.fabletics.com.

About JustFab Inc.
Founded in 2010, JustFab Inc. is a lifestyle fashion company that offers an engaging and personalized shopping experience to over 35 million members worldwide through its portfolio of brands including JustFab (www.justfab.com), FabKids (www.fabkids.com), ShoeDazzle (www.shoedazzle.com), and Fabletics (www.fabletics.com). JustFab continues to change the way women shop for fashion all over the world, giving members in the US, Germany, Canada, the United Kingdom, France and Spain the celebrity treatment every month as they receive a new and customized selection of shoes, handbags, jewelry and denim. FabKids is a leading children's apparel brand that offers busy parents a new way to keep growing kids in stylish, affordable and ready-to-play outfits. Devoted to pampering their clients with world-class service, ShoeDazzle offers "Daily Fix" deals and both exclusive ShoeDazzle-label and designer-brand styles. Co-founded by Kate Hudson, Fabletics offers high quality lifestyle athleticwear and accessories for today's active woman.

SOURCE JustFab Inc.