JustFabulous Announces Appointment of Kimora Lee Simmons as President and Creative Director
Kimora Lee Simmons Brings Her Expertise to Online Fashion Destination JustFabulous
Sep 27, 2011, 01:38 ET
LOS ANGELES, Sept. 27, 2011 /PRNewswire/ -- JustFabulous is proud to announce Kimora Lee Simmons as President and Creative Director of the women's online styling service and lifestyle fashion brand. JustFabulous, which launched in March 2010, has quickly become one of the hottest lifestyle shopping destinations for trendy and stylish denim, shoes, handbags, and other accessories. With the appointment of Kimora Lee Simmons, the brand has positioned themselves at the fashion forefront. Kimora views her new position as the perfect opportunity to share her knowledge and personal style with consumers while changing the way women shop.
"I see the future of women's fashion in JustFabulous and welcome the opportunity to play an integral role in taking the company to a higher level, both on the creative and business side," says Kimora Lee Simmons, President and Creative Director, JustFabulous. "JustFabulous is truly a cutting edge lifestyle brand, and I'm looking forward to embarking on this new chapter in my career, lending my years of experience and eye for style in a meaningful way that will translate to the everyday woman who is looking for a personalized shopping experience"
"Kimora's experience in building and scaling a fashion brand will be invaluable to JustFabulous as we continue to grow," says Don Ressler, co-CEO of JustFabulous. "Her passion for glamorous, yet attainable fashion and deep connection with her fan base makes her perfectly suited for this new role."
"I plan to make JustFabulous the online shopping and styling destination for every woman looking to find her own Fabulosity," says Kimora Lee Simmons.
Combining the enjoyment of shopping with friends and the sophistication of a celebrity stylist, JustFabulous has established itself as the source for women looking for a more customized shopping experience online. With the appointment of Kimora, JustFabulous is tapped to become even more Fabulous.
JustFabulous (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience. Members of the fashion subscription service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by stylists, along with the JustFabulous basics of denim and other fashion essentials. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFabulous fashion consultants. JustFabulous offers high-fashion looks at affordable prices. JustFabulous products are $39.95 and shipping is always free.
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