Justin Bieber Leads MTV EMA 2010 Digital Charge

LONDON, October 14, 2010 /PRNewswire/ --

- International Superstar Justin Bieber to Take on Official, Online Hosting Duties for MTV EMA 2010

MTV EMA 2010 is looking to make the biggest digital impact of the year with a number of cutting-edge online, mobile, social media and interactive elements that allow music fans to connect with each other and with the show across multiple platforms.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell.

Among the digital highlights of this year's show is the announcement that social networking poster-boy and music phenomenon Justin Bieber is the official MTV EMA 2010 digital host. With 5.6 million followers on Twitter, Bieber is currently one of the most followed and influential celebrities taking advantage of the breakthrough social networking site.

Harnessing that power, Justin Bieber will be tweeting and interacting live with fans watching the MTV EMA 2010 online through a number of new, exclusive features added to the web simulcast of the show. For the very first time, MTV and AttracTV have partnered to develop interactive overlays which can be switched on over the EMA live-stream exclusively at: http://www.mtvema.com. Now EMA fans can hear Justin's live take on the show, take polls, read the official live-blog and log-in to their own Twitter and Facebook accounts to join the conversation while watching the show. The web viewing experience will also deliver exclusive backstage interviews as well as a host of 'on the night' surprises. Plus the new and improved Twitter Tracker will give fans a real-time view of the most talked about celebrities and hot topics as well as allowing them to tweet right from the app.

"I'm so excited to have all my fans come watch the show with me online," said Justin Bieber, "it will be like one giant, global viewing party at my house!"

http://www.mtvema.com is the destination for fans to delve into the 2010 digital offerings and, most importantly, to cast their votes and make sure their favourite artists take home the trophies. This year, http://www.mtvema.com is available across 26 regions and in 16 languages.

"MTV fans across the world are simultaneously using multiple screens and devices to enhance their own media experience. Our digital strategy for MTV EMA 2010 is a reflection of that," explained Gary Ellis, Vice President, Digital Media, MTV Networks International. "We want to ensure that however you choose to interact with the show or the artists or the performances, you are getting the best and most customised experience possible."

As previously announced, MTV EMA 2010 is also offering a bigger, louder mobile presence than ever before including an MTV EMA iPhone/iPad app and a Flashlite app for Nokia/Sony-Ericsson handsets. In addition, the show has entered a partnership with social networking site Habbo Hotel for the second year in a row. Habbo users are able to visit EMA-branded public and private rooms where they can vote and participate in EMA activities including competitions to win in-game and real prizes.

The 2010 MTV EMAs will stream live on http://www.mtvema.com and Facebook from 9pm CET on Sunday 7 November 2010.

Please note: live streaming will NOT be available inside the United Kingdom.

For all MTV EMA news and announcements join us on Facebook at: http://www.facebook.com/mtvema and follow us on Twitter at: @mtvema (http://www.twitter.com/mtvema)

Visit: http://www.mtvema.com/press for exclusive artwork, press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony, celebrate the best in music, youth culture and entertainment. The annual event, now in its 17th year, broadcasts on MTV entertainment platforms around the world reaching more than 600 million households. The show is hosted in a different city each year, taking the culture and ethos of each destination to a world-wide audience. Renowned for attracting global A-list talent from across the music and entertainment spectrum, the MTV EMAs draws nominees, performers and presenters from every corner of the world, delivering groundbreaking and unforgettable performances - from the first ever holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's 'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at http://www.mtvema.com Voting closes Monday 18th October and the winner from each region will enter the shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage Performance will be announced online at http://www.mtvema.com during the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as producer, Raffaele Sangiovanni as executive in charge of production, line producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 645 million households in 161 territories and 34 languages via 165 locally programmed and operated TV channels and more than 500 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films. MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of small automobiles and the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today employs about 51,500 people around the world and has business activities in 196 countries and regions and production bases in 23 different countries and regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*) operating income. Its global sales reached 2.35 million automobiles and 3.02 million motorcycles and ATV. With its three lines of business - automobiles, motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!" that stands for the brand values "excitement", "straightforward", "value", "sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit http://www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, http://www.dell.com.

SOURCE MTVNI Corporate Communications