Justin Edwards Joins The Science Project As Creative Director

NEW YORK, Oct. 21, 2015 /PRNewswire/ -- The Science Project, an independent New York-based agency offering strategic design & innovation focused on the next generation of retail is pleased to announce the arrival of Justin Edwards as Creative Director. In his role, Justin brings a unique and cohesive understanding of brand storytelling in luxury fashion, lifestyle and beauty that will help brands realize new opportunities to communicate with customers. Justin will work alongside agency founders Jeremy Bergstein and Dave Skaff as The Science Project emerges as the next generation agency for brands seeking new ways to innovate and create impactful brand moments across all customer touch points.

"The work we are doing sits at the intersection of design and technology and truly moves the world of retail forward," said Jeremy Bergstein co-founder of The Science Project. "Justin doesn't just bring a portfolio of beautiful retail and powerful brand identity work across luxury fashion and beauty brands, he also brings strategic storytelling that will help brands remain relevant and activate new and meaningful customer interactions across the retail landscape. We saw an opportunity to create a new kind of agency and we are thrilled to have Justin lead our creative team as we help brands connect with their customers online, in store and everywhere in between."

Justin joins The Science Project from Wednesday Agency, where he was a co-founder of the New York office and most recently served as Creative Director. Justin played a pivotal role in leading the agency's shift from a purely digital model into an integrated creative agency and helped grow the office from 4 to 30 people. His award-winning website and digital campaign work for clients like Tory Burch Beauty and Estée Lauder earned the agency both Webby and Clio recognition. Justin began his career at Create The Group and Atmosphere BBDO.

Justin joins at a time of significant growth and opportunity for The Science Project. Founded in 2009, the agency has quickly grown to be one of the most recognized agencies for retail brands, having recently completed work with Kate Spade, Perry Ellis, Bloomingdales, Clinique and Uniqlo. The Science Project's clients benefit from the agency's unmatched understanding of the retail landscape and its unique strategic approach to technology and design that enables brands to deliver proven and tested experiences across every customer touch point.

"The Science Project is solving real problems for the next generation of retail, helping brands connect with their customers through relevant and connected interactions," said Justin Edwards. "Joining The Science Project represents a unique opportunity to blend creative strategy and design with new technology to define the agency of the future and redefine the next generation of shopping experiences." 

"We are thrilled to have Justin join our team. By adding strong creative services to our heritage of strategy and technology, The Science Project will help brands integrate their content and commerce opportunities more effectively across their entire retail enterprise," said Dave Skaff, co-founder of The Science Project.

About the Science Project:
The Science Project is an independent New York-based agency offering strategic design & innovation focused on the next generation of retail. We work across digital, mobile and physical spaces to deliver a unified customer experience for brands. From e-commerce and immersive brand editorial to explosive pop-ups and digitally infused flagships, our passion is connecting with customers through inventive experiences that unlock the full value of the customer journey. For additional information, please visit www.tspxyz.com.

Media Contact:
Kendra Boccelli
For The Science Project
1.617.645.3205

SOURCE The Science Project

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