Justin Timberlake and Jessica Biel Join PRODA, the #1 Fastest-Turning Protein Soda Brand, as Co-Founders

The global icons join Co-Founders Matthew Postlethwaite and Jeff Church to drive creative strategy, product innovation, and national expansion

LOS ANGELES, Oct. 13, 2026 /PRNewswire/ -- PRODA, the #1 fastest-turning protein soda in America, announced today that Justin Timberlake, the Grammy and Emmy Award-winning singer, songwriter, actor and global entertainer and Emmy Award-nominated actress and producer Jessica Biel, have joined the company as Co-Founders. 

Teaming up with existing Co-Founders and Co-CEOs, actor and wellness entrepreneur Matthew Postlethwaite and beverage industry veteran Jeff Church, Timberlake and Biel join to make everyday protein effortless and more accessible for households everywhere.

PRODA was built on a simple premise: classic refreshment and real nutrition belong in the same can. Engineered with a proprietary, clear whey isolate matrix, every 12-ounce delivers 10 grams of complete protein, zero sugar and all natural ingredients with the crisp, carbonated taste consumers love without the heavy, chalky texture of traditional protein drinks.

Timberlake and Biel will help to shape PRODA's vision, including creative strategy, flavor innovation, product development, and cultural partnerships. Together with Postlethwaite and Church, they want to take PRODA from a fast-growing functional soda brand into a mainstream household staple across grocery, club and direct-to-consumer channels nationwide.

"The opportunity to work with Matthew and Jeff in shaping the brand, its products and where it goes next is what made this an exciting opportunity for us," said Biel and Timberlake. "PRODA's nutritional benefits were equally as important. We believe you shouldn't have to choose between what tastes good and what's good for you."

Also joining PRODA as Co-Founder is Joey Gonzalez, Executive Chairman of Barry's, who brings extensive operational scale and fitness-culture expertise to the brand.

Following its breakout 2026 launch, PRODA established instant momentum through a national rollout at Sprouts Farmers Market alongside explosive growth across Amazon, and online at drinkproda.com. Featuring seven nostalgic-meets-modern flavors (Shirley Temple, Strawberry Lemonade, Golden Apple, Cherry Lime, Lemon Lime, Classic Orange and Root Beer), PRODA is proving that the future of soda is refreshing, functional, and built for every fridge.

About PRODA
PRODA is a protein soda built for real life. Founded by Matthew Postlethwaite, award-winning actor and wellness entrepreneur best known for his role in Peaky Blinders, alongside 9-time founder, CEO, and beverage industry veteran Jeff Church, co-founder of Suja Juice, PRODA was created for everyday life, not the supplement shelf. Each 12 oz. can delivers 10g of complete protein, zero sugar, and all-natural ingredients with a crisp, refreshing taste. PRODA comes in seven nostalgic flavors: Lemon Lime, Classic Orange, Cherry Lime, Strawberry Lemonade, Golden Apple, Shirley Temple, and Root Beer. It is available nationwide at Sprouts Farmers Market, drinkproda.com, and Amazon. Follow @drinkproda on Instagram and TikTok.

SOURCE PRODA