SAN FRANCISCO, Dec. 11, 2017 /PRNewswire/ -- JUUL Labs, Inc., which was founded to provide the world's one billion cigarette smokers with a true alternative to combustible cigarettes, today announced that it has named Kevin Burns, previously president and chief operating officer of Chobani, as its new CEO. Burns replaces Tyler Goldman, who intends to pursue new entrepreneurial opportunities.
"We could not be more pleased to announce Kevin as JUUL Labs' new CEO," said James Monsees, Co-Founder and Board Member. "He was a key contributor to the extraordinary operational and strategic success at Chobani that positioned the company for long-term growth, strong financial fundamentals and continued innovation. We fully expect that he will bring similar success to JUUL Labs."
Continued Monsees, "As we welcome Kevin, we also want to extend our deepest appreciation to Tyler, who helped us build JUUL into the market leader."
"JUUL is already the number-one vapor product in the U.S., with a robust product roadmap and a deeply loyal and fast-growing consumer base of adult smokers," Burns said. "The company's mission to eliminate cigarettes is an important one, and I am confident that JUUL Labs is well-poised to accomplish it."
Prior to his role at Chobani, Burns spent more than 12 years as a partner at TPG Capital, one of the world's largest private equity investment firms focused on leveraged buyouts, growth capital and leveraged recapitalization investments in distressed companies and turnaround situations. He has a bachelor of science degree in mechanical and metallurgical engineering from the University of Connecticut and a Master of Business Administration degree from the Wharton School at the University of Pennsylvania.
Burns will be based at JUUL Labs' San Francisco headquarters.
About JUUL Labs
JUUL Labs is a consumer product company dedicated to eliminating cigarettes by offering existing adult smokers with a better alternative to combustible cigarettes. JUUL Labs was founded to provide the one billion smokers worldwide with a true alternative to cigarettes. The company's research shows that hundreds of thousands of smokers have already switched to JUUL, and we are working to enable millions more to switch in the coming years through our technological innovations.
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SOURCE JUUL Labs, Inc.