K-12 Testing And Assessment Market Size to Grow by USD 8.24 Bn | Increasing Use of Analytics to Boost Market Growth | Technavio

The potential growth difference for the K-12 testing and assessment market size is USD 8.24 billion. The K-12 testing and assessment market report also offers information on several market vendors, including CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp., and Think and Learn Pvt. Ltd. among others. To get the exact yearly growth variance and the Y-O-Y growth rate, Get Sample Report.

• Market Driver
• Market Challenges

The growing use of analytics is one of the main drivers fueling growth in the K-12 testing and assessment market. Due to technology advancements and the growing use of Big Data in the educational sector, the notion of learning analytics is gaining traction in the global K–12 testing and assessment market. Schools can offer a customized kind of learning thanks to the incorporation of learning analytics and adaptive learning in the assessment module. Another element contributing to the increase of the K-12 testing and assessment market share is the growing emphasis on formative learning methods.

However, the credibility issues will be a major challenge for the K-12 testing and assessment market during the forecast period. 

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The K-12 testing and assessment market report is segmented by product (curriculum-based testing and Non-curriculum-based testing), geography (North America, Europe, APAC, South America, and MEA), and method (blended method, online method, and traditional method). 

By product, the curriculum-based testing segment is expected to have significant market share growth during the forecast period. The K-12 testing and assessment market by the blended method is expected to register rapid growth. Many schools are opting for blended learning solutions owing to the method's growing popularity and benefits, such as cost reduction, and increased efficiency in the evaluation. 

North America will be the leading region with 46% of the market's growth during the forecast period. The US and Canada are the key countries for the k-12 testing and assessment market in North America. Market growth in this region will be faster than the growth of the market in Europe, APAC, South America, and MEA.

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• CogniFit Ltd. - The company offers different types of K-12 Testing and Assessment to introduce CogniFit for Education, a new web portal for teachers to assess, train, and monitor cognitive skills involved in the learning processes.
• Educational Testing Service - The company offers different types of K-12 Testing and Assessment to focus on building a bridge between learning and accountability.
• Edutech - The company offers different types of K-12 Testing and Assessment such as gaming, automation, and AI can help make tests more equitable for all students.
• Instructure Inc. - The company offers different types of K-12 Testing and Assessment such as Canvas LMS, Videri Analytics, Canvas Studio, and others.
• MeritTrac Services Pvt Ltd. - The company offers different types of K-12 Testing and Assessment for hiring & workforce development.

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Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2021
• Market outlook: Forecast for 2021 - 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Curriculum-based testing - Market size and forecast 2021-2025
• Non-curriculum-based testing - Market size and forecast 2021-2025
• Market opportunity by Product

Market Segmentation by Method

• Market segments
• Comparison by Method
• Blended method - Market size and forecast 2021-2025
• Online method - Market size and forecast 2021-2025
• Traditional method - Market size and forecast 2021-2025
• Market opportunity by Method

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2021-2025
• Europe - Market size and forecast 2021-2025
• APAC - Market size and forecast 2021-2025
• South America - Market size and forecast 2021-2025
• MEA - Market size and forecast 2021-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• CogniFit Ltd.
• Educational Testing Service
• Edutech
• Instructure Inc.
• MeritTrac Services Pvt Ltd.
• NIIT Ltd.
• Pearson Plc
• Providence Equity Partners LLC
• Scantron Corp.
• Think and Learn Pvt. Ltd.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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